Wharton Baker Retailing Center

Refining a Retail Resource

The Wharton Baker Retailing Center produces cutting-edge research, supports student activities, and sponsors global outreach initiatives.
Rich with cutting edge insights, the Center's work was ready for the limelight in the retail industry and within the University of Pennsylvania ecosystem.

Something for Everyone

With deep connections to the retail industry and access to CEOs around the world, Wharton Baker Retailing Center's research and events are valuable to students, alumni, industry partners, and academics alike.

Push10 worked with WBR to define these core audiences and their individual brand drivers during our website discovery phase. These insights formed the backbone for the new site architecture and content strategy.

Knowledge for All

With over 25 events per year, WBR strives to increase the number of students who enter retail careers while simultaneously supporting the industry with research and focused networking. To help achieve this goal, Push10 designed a sleek user interface with a focus on events, news, and conferences. These key posts are dynamically pulled onto landing pages that are specific to each core audience. Past events are also showcased through the beautiful high-resolution photographic backgrounds that appear throughout the website.

Audience Teasers

Each WBR core audience is directed to a landing page with highly curated content and resources

Student Stories

To better demonstrate the Center's impact, Push10 recommended the development of powerful student stories as case studies

Dynamic Events

Event posts are pulled throughout the site to better engage users while showcasing the increasing impact of WBR in the retail community

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Retail Leadership Redefined

The new Wharton Baker Retailing Center responsive website provides users with a clear path to connect and learn while supporting the growing reputation of the organization. The Center continues to expand with exciting new programs and provocative retail industry research that is easy to access on the restructured site.

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Graphic Design Client Testimonial, Push10 Customer Reviews, Push10 testimonials

“Thank you for helping us create a new home online. We are looking forward to sharing this with all of our constituents. You all were great to work with and made the process painless.”

-Keith Hardy-Merrit, Wharton Baker Retailing Center Program Coordinator

WANT MORE?

Education is one of our passions and we like to help institutions who devote their time to keeping the gift of knowledge alive! Push10 works with colleges, universities, and other higher ed clients to help their branding, web design and digital marketing efforts graduate with honors.

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