Designing a Modern Classic
DeliverablesLogo DesignBrandingContent StrategyWebsite Design & Development
The publishing arm of Wharton business school inspires bold, innovative thinking within the global business community. They enlisted us for our own bold, and innovative thinking to reimagine their brand and website. Wharton Digital Press is now Wharton School Press; and their new brand is now a badge they can carry with pride.
New visual identity, same mark of distinction
The Wharton name carries more than 100 years of integrity. Knowing this, our mission was clear: Design a logo mark for Wharton School Press that cherishes this story while leaning toward the future. The badge and circular elements in this mark serve as subtle but recognizable reminders that, while the School Press stands as its own entity, it is proudly steeped in Wharton’s history.
Brand integrity in every context
To ensure the brand communicates the same message of strength and innovation wherever it appears, we developed a comprehensive style guide that outlines how to stay within the lines when publishing the brand.
An online home for groundbreaking ideas
By enhancing the design and functionality of Wharton School Press’s website, we helped reestablish a destination where readers can buy, read, and engage with the brightest ideas emerging from Wharton School of the University of Pennsylvania.