Funding Tomorrow’s Cancer Breakthroughs
DeliverablesWeb StrategyWeb DesignWeb Development
The Sontag Foundation’s commitment to finding a cure for brain cancer is personal. We set out to design and develop a website that captures the Sontag family’s story and showcases the ways they’re supporting innovative cancer research.
It All Starts With Strategy
After auditing the current site, we started to develop an idea of how the new site should be structured. Through research, we were able to get a clear picture of the audience and their goals, which informed a strategic new site architecture.
Building on a Solid Foundation
Next, we crafted wireframes to prototype key audience journeys and determine an ideal user experience for exciting new features like a Grantee Impact Map.
The Science of Visual Appeal
We reviewed the websites of comparable organizations and led the Sontag team through an exercise to determine the ideal look and feel of the new web design. From there, we created a moodboard that established a forward-looking approach for the site’s dynamic user interface.
Storytelling with Tangible Results
We crafted an impactful group of pages, telling the story of the Sontag Foundation’s history and profound impact. This unique content resulted in a richer, more engaging experience, as well as increased the amount of time visitors were spending on the site. added richness to the site and increased the time viewers spent on those pages.
Driving Home Global Impact
The Foundation has grant recipients around the world whose research has been made possible by the funds they’ve received. We showcased the grantees’ stories in an interactive way, thereby demonstrating Sontag’s profound global impact. By creating a highly-customized interactive map, we were able to show both the breadth and depth of the Foundation’s work.
Stories of Sontag’s grantees took center stage throughout the site.
Details about available grants clearly mark the path for potential grantees to apply.