Where Web Design Meets the Divine
DeliverablesUX StrategyWeb DesignWeb Development
The Master’s Seminary (TMS) is one of the most respected institutions dedicated to preparing men for pastoral ministry. Yet, their former website told a different story: too many potential applicants weren’t inspired to apply after finding TMS online. Using a combination of research, strategy, web design and development, we partnered with the Seminary to deliver a new site that promised to open the gates to a crowd of eager applicants.
What Can the Existing Experience Teach Us?
We started the project by turning over stones to understand what made the existing site strong, and more importantly, what could be improved. Soliciting the voices of current students was critical, as it informed us how to appeal to the next generation of applicants.
How Could the Site Be Better?
One of the most powerful yet underrated research tactics is to ask your audience, simply, “what would you do to make the site better?” We asked this question to the Seminary’s diverse audience segments to help us identify any opportunities that were hidden in plain sight.
Wireframes: Where Preliminary Research Becomes Tangible Strategy
After completing the research phase, we translated our findings into a rough prototype of the site. These interactive wireframes provided an opportunity to create and test solutions, thus validating our research and establishing a content hierarchy for each key page of the site.
Using Web Design to Shine a Light on the Master’s Seminary
As the single most important marketing tool for the Seminary, the new website needed to reflect their brand, their personality, and their mission. We collaborated closely with their brand managers bring the brand promise to life, designing an experience that reflected the Seminary’s purpose and prestige.
A Complete Website Development From Top to Bottom
As we wrapped up the design phase, we turned our attention to building the site with a fully responsive interface, thus providing an ideal user experience across a wide variety of devices. We created a highly-customized backend on the WordPress platform, providing the Seminary with a robust, yet user-friendly CMS. The site consisted of numerous custom features and functionalities, including an interactive map and searchable content.
A Fitting Welcome on the Homepage
We built a custom, accordian style animation in the homepage banner to elegantly and efficiently show and hide content. Right from the start, visitors to the Seminary’s website are greeted with a special experience.
A Reputable Church is Only a Click Away
Our initial research revealed several primary goals of site visitors. Specifically, users wanted to find a church led by a Master’s Seminary paster. To fulfill this requirement, we built an interactive map, enabling site visitors find a church wherever they are in the world.