Driving Interest in a New Giving Vehicle
DeliverablesWebsite PlanningSite ArchitectureContent StrategyWebsite DesignWebsite Development
National Philanthropic Trust is a leader in facilitating philanthropy on a global scale. In particular, NPT is the largest national independent provider of Donor Advised Funds. Despite this strong strategic focus, the organization’s previous web design did not effectively showcase the Trust’s brand, depth of expertise, or global impact.
To kick off the project, the Push10 team collaborated closely with NPT in a workshop environment where the group prioritized key goals and functionality, defined the target audience, determined the visual style, and outlined the content requirements for the website.
A Branded Experience
Among other priorities, the group chose to focus on enhancing the organization’s digital brand identity, creating new educational resources, and better showcasing the impact of grants.
Interactive Grant Highlights Map
NPT is one of the largest grant-making institutions in the United States, having made more than 200,000 grants totaling $5.6 billion to charities worldwide. Push10 introduced a brand new feature that highlights this impressive worldwide impact – an interactive grant highlights map.
Carefully selected aspirational imagery captures the spirit, influence, and positive impact of a broad range of philanthropic causes.
The web design introduces Donor Advised Funds using carefully curated copy and easy-to-skim iconography based callouts.
Grant highlights are elevated to the Homepage, where site admins can easily showcase the depth and breadth of NPT’s work.
A quick and easy form encourages users to stay engaged with the brand via email newsletters.