The John Templeton Foundation is a grant-making foundation that advances well-being through research that sits at the nexus of science and spirituality. JTF and Push10 have worked together for many years to continually evolve the Foundation’s identity and website to accurately translate the foundation’s mission and purpose for today’s modern audience.
We helped revitalize the Foundation’s written and visual brand, while continuing to honor JTF’s deep history.
We rethought the user experience and information hierarchy of the grant application process to reduce unqualified grant applicants.
We helped JTF better highlight the work they fund in a public way using engaging storytelling across the site, and launching a new Templeton Ideas platform that helps achieve their goal of sparking curiosity.
The Foundation’s tagline focuses on connecting the big questions to daily life — thus creating moments of awe and wonder. We used photography that shows the beauty of the natural world, while maintaining a sense of humanity throughout the brand.
Our initial research revealed that the existing nautilus symbol had deep equity within the JTF community. While this ancient symbol has many interpretations, the inner spiral is a recognized symbol of creation, fluidity, and evolution. Our logo harnessed these associations while capturing the spirit of exploration that lives at the center of the Foundation.
We chose a smart combination of serif and sans serif typefaces to simultaneously communicate the legacy of the Foundation while giving a nod to its commitment to modern scientific research and discovery.
Noe brings intelligence and modern sophistication to the brand’s primary headlines.
Proxima Nova combines humanistic proportions with a geometric appearance. This workhorse sans serif font helps create a clear information hierarchy.
Baskerville creates elegance in the brand’s long-form body copy while ensuring legibility.
Detailed user profiles helped us document and understand typical website visitors. Based on these audiences, we simplified the navigation to highlight Funding Areas, Grants, and Partnerships.
To inform the content creation process, we conducted an iterative workshop that resulted in practical messaging guidelines. From voice & tone to content heuristics and business goals, we helped the communications team rally around one central content strategy.
