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The John Templeton Foundation supports efforts to advance human well-being through scientific research and public engagement. With past branding initiatives yielding mixed results, JTF sought a partner to execute a comprehensive brand overhaul across all mediums that accurately translated its foundational mission for today’s modern audience. Once we established the brand strategy and messaging, our next step was to design a new logo for the foundation. We created alternate versions of the primary mark to adapt to a wide variety of situations, both in print and on screen.
Infinite Brand Discovery
Successful brands begin with a sound promise and strategic messaging. From that foundation, we created comprehensive brand guidelines to ensure all communication remains on target and in line with the brand's open minded, curious and collaborative voice.
Launching a New Templeton Foundation
After we established the primary brand, we began executing the new JTF look across a wide range of marketing materials. We developed full set of branded materials - including business cards, letterheads, envelopes, memo pads, name tags, podium signs, presentations, wall signs and more.
Spreading the Message Online
On a mission to inform with clarity, we approached the website from a content strategy perspective in order to distill the most important information in a way that maximized usability & understanding. We ultimately simplified the navigation to highlight Funding Areas, Grants, and Partners, with a special section called ‘Discoveries’ to promote exploration. Additionally, we implemented an array of dramatic video pieces that engage users and convey the spirit of JTF’s grantees, as well as the projects that they fund.
There are four unique videos that play at random, based off of a four part question: Are there limits to what we can believe, discover, see or understand?
In order to bring the discoveries of JTF to life, we developed a unique animation that brings images into focus as the user scrolls down the page.
With prominent teasers for news & events, users can easily keep up with all things Templeton.