The Girls First Fund is a philanthropic fund that champions community-led efforts so that all girls can live free from child marriage and create their own futures.
Push10 worked with the international fund committee to develop the organization's logo and brand style. In the logo, a bird in flight is seamlessly interlaced with the profile of a young girl. The girl looks upward while the wings at her back allude to an open and free future full of possibility. In addition, the interwoven line art execution speaks to the layered & contextual local solutions at the heart of Girls First Fund.
We established a custom illustration style that celebrates girls of all shapes, sizes, and cultures to further brand Girls First Fund materials. These girls are depicted together in a warm embrace or standing triumphantly together with arms raised.
To help launch the fund, Push10 created a broad suite of materials including an online splash page, a leave-behind postcard, business cards, communication templates, social graphics, and more.
Michelle Wisson, Donor Engagement Officer, Girls Not Brides