Visit Philly is a company that encourages people to... well, visit Philadelphia!
Visit Philly needed a responsive, mobile-friendly email template design to help promote events, activities, dining, and entertainment to travelers on-the-go. The previous Visit Philly email template offered a less-than-ideal experience on mobile devices, so we focused on a solution optimized for smartphones and tablets, that didn't compromise the desktop users experience.
The key to success was our "modular" approach to the user interface design. Push10 designed a series of dynamic modules the client could use on various campaigns, depending on their content for that particular issue. The modules are able to break down into responsive layouts to accommodate smaller devices, like smartphones and tablets.
What's more? The minimalistic modular email template design made it easy for the Visit Philly team to update the email template without much editing effort.
Compared to the previous email template design, Visit Philly’s new template resulted in 45% more clicks. Even more impressive, was the 110% increase in clicks Visit Philly experienced from mobile devices.
Erik Berger, VisitPhilly.com