Advancing Health Equity in Philadelphia
DeliverablesBrand StrategyNaming & TaglineLogo DesignWebsite StrategyWebsite DesignWebsite DevelopmentIllustration
With the development of a new strategic plan, First Hospital Foundation's antiquated brand, company name, and tagline were no longer reflective of the organization. Push10 helped to rebrand and reposition the organization as Philadelphia Health Partnership – a private, independent foundation that strives to improve the health and well-being of underserved Philadelphians by supporting access to quality care and services.
A Foundation for Healthy Communities
The new brand reflects concepts of health & well-being, connection and partnership. Push10 created custom illustrations of Philadelphia that celebrate community and many of Philadelphia Health Partnership's strategic initiatives. The illustration style unites the bold color palette and the friendly energy of the foundation.
A Website that Works
Upon successfully rebranding the organization, Push10 worked with Philadelphia Health Partnership to update their vastly outdated website. The old site did not highlight grantees and the Foundation's work in a creative and meaningful way. Push10 created a comprehensive new site architecture, and then designed and developed a responsive site that highlights the Foundation's work, culture and staff by using branded photo treatments, textures, illustration and typography.