Advancing Health Equity in Philadelphia

Brand StrategyNaming & TaglineLogo DesignWebsite StrategyWebsite DesignWebsite DevelopmentIllustration

With the development of a new strategic plan, First Hospital Foundation’s antiquated brand, company name, and tagline were no longer reflective of the organization. Push10 helped to rebrand and reposition the organization as Philadelphia Health Partnership – a private, independent foundation that strives to improve the health and well-being of underserved Philadelphians by supporting access to quality care and services.

Brand Strategy for non-profit, Philadelphia Health Partnership created by Push10

A Foundation for Healthy Communities

The new brand reflects concepts of health & well-being, connection and partnership. Push10 created custom illustrations of Philadelphia that celebrate community and many of Philadelphia Health Partnership’s strategic initiatives. The illustration style unites the bold color palette and the friendly energy of the foundation.

Custom Illustration for non-profit, Philadelphia Health Partnership created by Push10

A Website that Works

Upon successfully rebranding the organization, Push10 worked with Philadelphia Health Partnership to update their vastly outdated website. The old site did not highlight grantees and the Foundation’s work in a creative and meaningful way. Push10 created a comprehensive new site architecture, and then designed and developed a responsive site that highlights the Foundation’s work, culture and staff by using branded photo treatments, textures, illustration and typography.

Interface Design for non-profit, Philadelphia Health Partnership by Push10
Interface and UX Design for non-profit, Philadelphia Health Partnership created by Push10
Push10 Testimonial

“I wanted to extend a huge thank you for all of the time, effort and thought that you have put into working with us. We are so happy with the end product and are excited to finally be public with our new name, website, and look.”

Kyra Sanborn, Philadelphia Health Partnership

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