A New Homebase for Home Care

Deliverables

BrandingContent StrategyWebsite Design & DevelopmentIllustration

The story of our collaboration with Open Systems Healthcare is a story of high standards. OSH is on a mission to provide a new standard of home care for those in need and they enlisted our help to create a new website, brand guide, and illustration style, thus ensuring their worthy mission was communicated with the same standard of excellence everywhere. This is how we did it.

A brand to trust and a web design to match

Open Systems Healthcare came to us with a strong reputation for providing the best home care experience. Working side-by-side to understand what made their business shine, we developed formal brand standards and a digital style guide to solidify their reputation into a united, strong brand identity. Now, OSH looks and sounds as OSH should across every channel and touchpoint.

Web design for Open Systems Healthcare, a Philadelphia-based healthcare service

Home care for today’s world

For consumers, finding the right home care provider is often filled with questions, doubts, and anxiety. We worked with OSH to simplify the process. By developing a user-friendly interactive quiz, we empowered users to pursue the right type of care for themselves and their loved ones. This experience was designed to mimic how we want the OSH audience to feel: efficient, effective, and confident.

Helping users draw better outcomes

The custom illustration style we developed aims to simplify and amplify what makes OSH different from other home care providers. Both literally and figuratively, OSH cares for its audience and wants to make the process of finding home care simple and painless. These illustrations reflect this mission, while celebrating all of the types of individuals touched by the benefits of better home care.