Geneva Global is a philanthropic consulting company that transforms lives through international development. By helping philanthropists, charitable organizations, and corporations identify opportunities and develop creative high-impact programs, Geneva Global is able to make an extraordinary impact worldwide.
Despite a custom approach, vast experience, and a positive message, client interviews revealed that the company was viewed as a "hidden gem" or "well-kept secret" in the consulting world.
Push10 worked with Geneva Global to audit the existing non-profit website and simplify the site structure. We focused on communicating the company's comprehensive services, visionary approach, and thought leadership using memorable visuals and compelling case studies.
Push10 helped Geneva Global translate core messages into key calls to action throughout the site. A bold, simplified contact page and multiple engaging newsletter sign-up prompts, allow users to easily keep in touch with just a few clicks. Dynamic related content is also strategically queried after long-form text to decrease drop-off.
The homepage background video helps to clarify the company's mission quickly and elegantly
Core differentiators are broken down into an easily digestible summary
A fun, engaging newsletter signup prompts users directly on the homepage
Case Study and News posts keep the homepage fresh while showcasing examples of Geneva's work
Bold infographics help to demonstrate the organization's impact at a glance
Push10 orchestrated a comprehensive website facelift for Geneva Global that resulted in renewed messaging, updated site structure, thoughtful user journeys, and a new responsive digital brand style.
Within the first few months post-launch, Geneva Global saw impressive, measurable improvements in user engagement and site performance, including a lift in page views, new users, pages per session, duration and a decrease in bounce rate.
- Ava Lala, Director