A Bubbly New Seltzer Brand

Brand StrategyNaming & TaglineLogo DesignWebsite DesignWebsite DevelopmentPrint DesignPackage DesignIllustration

At Push10, we’re all about healthy beverage options and are especially obsessive when it comes to our seltzers. We recently began experimenting with our own herbal infused seltzer flavors not normally found in the market that treat our common ailments like headaches and stress, as well as promote the general health of our bodies – such as our gut chemistry! Soon, Mend was born.


Push10 serves CPG clients via Aid&Abet, its specialized food and beverage marketing agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like Mend Seltzer.


Developing the Name & Logo

Our team focused on developing a name that captured the key overarching ideas associated with the brand: it’s underlying healing properties and a bold sense of energy and playfulness. While names such as ‘AID,’ ‘Elixer,’ and ‘Releaf’ were all considered, ‘MEND’ had a lighthearted sound and strong apothecarial connotations without being too on-the-nose. Push10 then created a logo that not only captured the essence of the brand, but that could be adapted across various print and digital brand materials.

Push10 Testimonial

Not only were we able to craft a quirky brand that embodied our own health values – we also developed a package design so fun and distinct, it‘s sure to enhance the aesthetic of our team’s pantries and fridges!

Kimber Dulin, Project Manager, Push10

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