A Bubbly New Seltzer Brand

Deliverables
Brand StrategyNaming & TaglineLogo DesignWebsite DesignWebsite DevelopmentPrint DesignPackage DesignIllustration

At Push10, we're all about healthy beverage options and are especially obsessive when it comes to our seltzers. We recently began experimenting with our own herbal infused seltzer flavors not normally found in the market that treat our common ailments like headaches and stress, as well as promote the general health of our bodies - such as our gut chemistry! Soon, Mend was born.

Developing the Name & Logo

Our team focused on developing a name that captured the key overarching ideas associated with the brand: it's underlying healing properties and a bold sense of energy and playfulness. While names such as ‘AID,’ ‘Elixer,’ and ‘Releaf’ were all considered, ‘MEND’ had a lighthearted sound and strong apothecarial connotations without being too on-the-nose. Push10 then created a logo that not only captured the essence of the brand, but that could be adapted across various print and digital brand materials.

Push10 Testimonial

Not only were we able to craft a quirky brand that embodied our own health values - we also developed a package design so fun and distinct, it‘s sure to enhance the aesthetic of our team's pantries and fridges!

Kimber Dulin, Project Manager, Push10

More Like This

Brewery and beer label, bottle, and website design in Philadelphia

Middle 8 Brewing Co.

A new brewery with a musical twist

Package design for cheese, eggs, and other nonprofit farm products

Carversville Farm Products

Package design for artisanal farm products