A Powerful Design for a Robust Platform
DeliverablesWebsite StrategyWebsite DesignCustom Infographics
Jornaya provides the only independent, neutral, open-technology platform that enables tracking of origin and history for every online lead generation event. Jornaya's technology empowers lead sellers and buyers to make real-time decisions based on definitive flags and settings that are predetermined by platform users. When Jornaya came to us, their website had a dated appearance, confusing architecture, and lacked the sophistication they were after. Jornaya requested a complete redesign with improved site architecture and a modern, mobile-friendly UX design.
Strong Visuals Bring Tools to Life
Our infographic design process is deeply collaborative. We plan and discuss every choice from layout to color to type sizes while keeping the users and key communication goals in mind. The icons and styles we came up with help to keep the user engaged while also providing a straightforward visual context.
From early in our conversations with Jornaya, we knew the mobile audience would be a priority and that our digital strategy had to include responsive design. Our flexible layout made it easy to adapt the design beautifully to a wide range of tablet and mobile screens sizes. Since touch is the primary mode of interaction on mobile devices, we made sure our forms, buttons, and menus were large enough to account for fingers of all shapes and sizes.
We used imagery that hints at what Jornaya does, but leaves the user curious to learn more.
This small animation contributes to the overall aesthetic of the Jornaya site by adding some life and reinforcing the message that "The Journey Matters".
The "Watch the Webinar" call to action is integrated into a bold module that draws the user's eye to the email sign-up form.
In Wordpress, the client has the ability to select specific resources to display in this section. The additional customization will keep Jornaya's content fresh.