Building a Brand that Builds Communities

Deliverables
Brand StrategyBrand ArchitectureBrand DefinitionLogo DesignBrand Guide

Hankin Group is a full-service real estate company that designs, develops, and manages commercial and residential properties. After many years spent developing a much beloved presence in their space, it was time their original brand and website caught up with their impeccable reputation. We partnered with Hankin’s team to learn exactly why their audiences loved them, and turn that research into a brand identity and website that felt as warm and confident as the communities they create.

hankin tenant research design brand strategy research

Great Brands Start With Great Strategy

We executed a research plan including a competitive analysis, stakeholder interviews, and a number of surveys to learn about Hankin Group’s situation from all angles. By looking at the challenge from multiple perspectives, we were able to create a proverbial 3D model of what Hankin’s brand was, and better project what it should be to meet their goals.

hankin brand definition mission statement research strategy

Leading With the Brand Story

Our research helped us identify what was at the core of Hankin Group’s brand: the art of building enduring communities. This theme became the foundation on which we developed Hankin’s brand positioning, messaging, and visual identity. Regardless of whether Hankin has their B2B or B2C hat on, their story is one that will stick.

A Natural and Welcome Evolution

Hankin Group’s former logo carried with it equity and recognition. Still, it was dated: a mark that didn’t reflect the brand’s current vision. Rather than design a new logo from scratch, we opted for an evolutionary approach. This tack let us maintain the existing equity in Hankin’s visual identity while giving us the flexibility to modernize the brand.

Real-Life Architecture Made Stronger by Brand Architecture

We created several versions of the logo design, resulting in distinctive brand identities for each division, including Hankin Construction, Hankin Property Management, and Hankin Apartments.



logo design for property management companies

Using a Strong Brand to Create a Stronger Website

We planned, designed, and developed Hankin Group’s new website using their revitalized brand identity as the foundation. More than just a visual refresh, Hankin’s new site creates clearer pathways for their various audiences to find and engage with relevant content. At the end of the day, websites are tools to achieve a business goal—this one just happens to excel in both form and function.



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Push10 Testimonial

The new brand identity and website we created for Hankin Group represents the latest in a long line of notable projects for architecture, construction, and engineering firms.

Greg Henry, President, Push10

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