Bringing a Unique Culture to Life
DeliverablesWebsite StrategyWebsite DesignWebsite DevelopmentIllustration
Hangley Aronchick Segal Pudlin & Schiller is not your average law firm. Sure, their legal expertise is top-notch and their litigation record is impressive by any standards. But it’s their personalities that really take the cake. Their culture is quirky, warm, and downright charming. They needed a website that celebrated and expressed just how special they are, for both prospective clients and potential candidates alike.
Hangley’s uniqueness and attention to detail is a big part of their charm. To add an interesting design element to the project, we commissioned beautiful background illustrations by local artist Gregor Louden and sprinkled them throughout the site. Coupled with Push10 hand-drawn graphic icons, the new site has a flair that stands out from the crowd.
We knew Hangley’s prospective clients and potential partners would be accessing the site on-the-go, so we made sure that every page element looked perfect on any device.
Bold Interactive Elements
Legal marketing is known to be pretty verbose and dry, but Hangley is different. They wanted to show rather than tell, so we created vibrant interactive graphics to help tell the right stories in the right ways.
At Hangley, the people matter. We included vivid photos of each attorney to make sure visitors could see the faces who would be helping them win their next case.
Cookie-cutter icons, section separators, and graphics just wouldn’t suit Hangley. Instead, we used custom illustration to add an artistic touch to the site.
The “Not for Attribution” section of the site put Hangley attorneys’ personalities at center stage. We made sure these fun quotes and anecdotes, affectionately called “HASPisms”, had a chance to shine.