Your brand must be rooted in a soil of supporting values. We began to uncover those values for Enliven Planters with research, meetings, surveys, and authentic conversations. With a fair bit of collaboration and a lot of study, we developed Enliven's brand statements, messages, and drivers. The results provided the basis from which to expound the essence of the company in a consistent language and tone. Enliven Planters is an innovative subscription gardening company that delivers quality seasonal planters and window boxes to homeowners and businesses. We then commenced developing visuals that harmonized with the brand's spirit and philosophy. From a series of directions presented, the partners selected our "Planted Letter" concept and thus the Enliven brand began to come to life.
After we established the primary brand colors, iconography, imagery, and logo, we created the brand guidelines book. This manual defines Enliven Planters visual identity standards, key messaging goals, and provides example mockups of how to apply the brand in a consistent manner.
As we dove into web strategy, an exciting challenge surfaced. Enliven Planters provides new custom and unique planters for each season, which is a large selling point for their customers. It became evident that we needed to highlight the hassle-free and beautiful seasonal planter services. We designed Enliven's "Our Planters" page, highlighting each season with a featured image, testimonial, and a corresponding image gallery. Another concern was updating the site each season, so we implemented a simple reordering plugin and customized the backend of WordPress to easily swap out seasonal imagery throughout the website.
We wanted to focus on simplifying the “How it Works” process and make it easy and digestible for users. To limit confusion, we worked with Enliven to create a simple and straightforward 3-step process.
We developed a secondary typography element to be utilized when featuring brick walls surrounded by planters or window boxes.
Enliven has active social media channels and we sought to bring that forward. The integrated Instagram feed brings additional life to the site through its engagement with current and potential customers.
The site acts as a portfolio for some of the beautiful work Enliven Planters has designed. To provide additional visual interest, we highlighted these images wherever possible.
Push10 created a comprehensive brand and an engaging website to encompass Enliven Planters' vision to make the world a more beautiful, enjoyable place to live.
Paul Kawoczka, Enliven Planters