Carversville Farm Foundation is not your average farm. Why? Because it's also a nonprofit. Led by a team of passionate agriculturists, CFF combines ecological regeneration and sustainable farming to serve the environment as well as the community. We set out to design a playful brand that echoed their unique mission, complete with packaging, marketing collateral, and a fresh fun website.
From nutrition to farming to education, Carversville's mission is diverse and far-reaching. Thus, Push10 created a flexible, yet consistent design system to communicate Carversville's key messages through a wide range of channels.
Carversville's core message is "Feed. Teach. Nurture." This simple, yet powerful statement effectively communicates the farm's overall mission and goals. Thus, we planned, designed, and developed the website around these bold statements. From the content to the overall site architecture, we used vivid imagery juxtaposed with ample white space to drive home Carversville's vision.
The site features many vivid images paired with subtle illustrations, resulting in a friendly and welcoming tone.
Push10 illustrated custom icons to enhance the branded appearance of the website.
Carversville has amassed some impressive data in a short period of time. Infographics proved to be the perfect vehicle to communicate key metrics at a glance.
Carversville Farm Foundation works closely with the community. We integrated their Instagram feed to add personality and a sense of connection via user-generated content.
From farmers to students to those in need, Carversville's target demographic is extremely diverse. To appeal to their audience and maximize reach, we designed the new site to perform equally as well across a wide range of devices.
Sabrina Pfautz, Partner & Creative Director, Push10