Building it Better
DeliverablesDigital StrategyWebsite DesignWebsite Development
Becker & Frondorf combines Owner’s Representation and Construction Cost Estimating services under one brand banner, positioning them as a unique firm in a crowded market. To capture this distinct edge, we created a digital brand experience that celebrates the breadth of their skillset with a clean, focused web design.
Clear Voice, Clean Design
A primary challenge was to illustrate Becker & Frondorf’s dual expertise without cluttering the user experience or diluting the brand’s bold voice. We achieved this by architecting a modern navigation menu that’s simple, focused and highly usable. Carousels of strong imagery are used to highlight the firm’s vast industry expertise, while a rich color palette and fresh headlines allude to B&F’s confidence and tenacity.
A Search Experience that Builds Confidence
We designed a project catalog that features industry-specific case studies and thought leadership that are accessible via a seamless search system. Our strategy aimed not only to captivate prospective clients, but build confidence and drive contract commitment.
A Graphic-Forward Approach
To clearly separate B&F from the competition, we designed clean, graphic-forward features that highlight key processes and compelling data.