Building it Better
Deliverables
Digital StrategyWebsite DesignWebsite DevelopmentBecker & Frondorf combines owner’s representation and construction cost cstimating services under one brand banner, positioning them as a unique firm in a crowded market. To capture this distinct edge, we created a digital brand experience that celebrates the breadth of their skillset with a clean, focused web design.
Clear Voice, Clean Design
A primary challenge was to illustrate Becker & Frondorf’s dual expertise without cluttering the user experience or diluting the brand’s bold voice. We achieved this by architecting a modern navigation menu that’s simple, focused and highly usable. Carousels of strong imagery are used to highlight the firm’s vast industry expertise, while a rich color palette and fresh headlines allude to B&F’s confidence and tenacity.
A Search Experience that Builds Confidence
We designed a project catalog that features industry-specific case studies and thought leadership that are accessible via a seamless search system. Our strategy aimed not only to captivate prospective clients, but build confidence and drive contract commitment.
A Graphic-Forward Approach
To clearly separate B&F from the competition, we designed clean, graphic-forward features that highlight key processes and compelling data.
Building a Better Future
Since its launch, Becker & Frondorf’s new web design has garnered overwhelmingly positive feedback, surpassing their goals of improving form completion rates and facilitating seamless communication with users.
Increase of contact form submissions
Increase in engaged session
