A Safer World Starts Here.

Deliverables
UX StrategySite ArchitectureWebsite DesignWebsite DevelopmentIconography

Princeton University’s Program on Science and Global Security (SGS) is creating a safer and less volatile world. After initially collaborating on the award-winning ‘Nu’, a web design project focused on nuclear disarmament verification, the SGS team at Princeton approached Push10 with a new challenge – to reimagine the program’s website and match their purposeful vision for the future. The rest is history.

The sweet spot between design and accessibility

In addition to needing a fresher, more modern visual interface, this site also needed to be ADA compliant. Achieving a creative web design that is also accessible is no small feat, especially when we're reaching beyond the baseline Single-A standard. We navigated this challenge by implementing a bold, simple, and high-contrast UI design that ultimately met AA compliance. Now, Princeton SGS's site is not only beautiful, but accessible to more users as well.

Making peace the hero

The best way to describe Princeton SGS’s work? Cool. Really cool. We helped develop a prominent video showcasing their program’s DNA in the hero banner, because some things are better shown than told.

Custom iconography that marries form and function

There are several layers to the Princeton SGS program. To avoid overwhelming the user by merely listing these layers outright, we developed a custom iconography system to accomplish what all good web design should: effectively communicate information while remaining on-brand and pleasing the eye.



Princeton Custom Iconography

Design comes alive in the details

Subtle, customized animations and design elements throughout the site reinforce that there is no other program quite like Princeton SGS. Making the world a safer place takes great skill and care, two qualities that became the targets of our design decisions.

Website UI Design for Higher Education Institutions
Push10 Testimonial

Nothing beats how satisfying it was to see our client's reaction to the end build. Sometimes constraints like ADA compliance force you to think creatively and push outside your own box. This was one of those projects, and we couldn't be more pleased with how it turned out.

SABRINA PFAUTZ, PARTNER & CREATIVE DIRECTOR, PUSH10

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