Kappa Delta Sorority has connected confident, action-oriented women for over 125 years. But their brand identity and website needed to reflect the vibrant sisterhood that KD is today.
We introduced a new visual identity and website redesign to support chapter recruitment, engage alumnae, and embody their century-long legacy while looking ahead to the future.
Delta Gamma is about friendship, leadership, and lifelong impact. But their old website wasn’t doing the sorority justice. The site was hard to use, hard to navigate, and wasn’t connecting with younger audiences.
We simplified the user experience, refreshed the website design, and created an architecture that makes it easy to find information, donate, and get involved.
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Alpha Xi Delta is on a mission to empower women, and they needed a refreshed brand and new website to tell their story.
We delivered a new brand identity and web design that fosters pride, invites engagement, and stands out from the crowd. All while embracing inclusive language, powerful storytelling, and meaningful traditions.
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Research & Strategy
Every successful project starts with the right questions. What does Greek life mean at your institution and beyond? How is your chapter or council perceived by students, alumni, and the broader community? What kind of legacy do you want to build? By digging into your organization's values, member experience, and long-term vision, we develop research-driven strategies that help Greek organizations grow with purpose and distinction.
Brand Identity
Your brand is far more than letters on a hoodie or a crest on a paddle. It's the full impression your organization makes on potential new members, on university administrators, on alumni who've carried your values into the world. When working with fraternities, sororities, and Greek councils, we immerse ourselves in your chapter culture and history to challenge assumptions, surface what makes you distinct, and build a brand identity that resonates with pride.
Web Design & Development
Your website is so much more than a recruitment tool. It's the public face of your chapter or organization, the place where prospective members, parents, and alumni come to understand who you are and what you stand for. Using modern tools, intuitive content management systems, and user-centered design, we build Greek organization websites that are visually compelling, easy to manage, and built to support recruitment, engagement, and community storytelling.
Marketing & Rollout
Launching a refreshed brand or establishing one for the first time is just the beginning. It takes a thoughtful rollout and a cohesive set of materials to bring it to life across every touchpoint. For Greek organizations, we create everything from recruitment collateral and event materials to social media graphics, chapter merchandise guides, and email templates. Each piece is designed to strengthen your presence, deepen alumni connection, and make a lasting impression on the community you're building.
Director of Marketing & Communications
What makes a fraternity or sorority web design different from a typical nonprofit website?
Fraternity and sorority websites need to serve a wider range of audiences, from prospective new members and parents to alumni, donors, and national leadership. They also need to balance storytelling with utility, often supporting chapter directories, recruitment journeys, event promotion, and member resources in one cohesive experience.
How do you approach website strategy for Greek organizations?
We start by understanding your audiences, goals, and internal structure, then map out a clear user journey for each key group. From there, we build a sitemap and website content strategy that simplifies navigation, highlights what makes your organization unique, and drives action.
Do we need to rebrand before redesigning our website?
Not always. Some sororities and fraternities benefit from a full rebrand, while others just need to modernize how their existing brand shows up online. We’ll help you evaluate what makes the most sense based on your goals, audience perception, and budget.
How can we improve the user journey on our fraternity or sorority website?
Most Greek organization sites struggle with too much content and unclear pathways. We focus on simplifying website navigation, prioritizing key actions like joining or donating, and creating clear entry points for each audience so users can quickly find what they need.
What content should be prioritized on a Greek organization website?
When considering a website redesign for your fraternity or sorority, prospective new member information, your mission and impact, alumni engagement opportunities, and clear calls-to-action are essential. We also help structure supporting content like news, events, and resources so it’s easy to maintain over time.
How do you handle large amounts of content across chapters and national organizations?
We create structured content systems that allow you to organize, tag, and reuse content efficiently. This makes it easier to manage chapter-level information while maintaining consistency across the broader organization.
How do you modernize a fraternity or sorority brand without losing its history?
As a branding agency for Greek organizations, we respect the legacy and traditions that are core to your brand identity while finding ways to express them in a more modern, relevant way. From logo design to messaging to positioning, the goal is to evolve your brand so it resonates with today’s audiences without alienating your existing community.
Can you design a new website within our existing brand guidelines?
Yes. We often work within existing brand systems and help extend them into your new web design. If needed, we can also refine your brand guidelines to improve consistency, accessibility, and usability across platforms.
What platform do you recommend for fraternity and sorority websites?
We typically recommend WordPress because it is an industry-leading CMS, offering flexibility, scalability, and ease of use for internal teams. We build custom, block-based interface design systems that give you control without relying on restrictive themes or templates.
Can you integrate our new website with our existing CRM or member management system?
Yes. We regularly integrate with platforms like Salesforce and other member management tools to streamline data, forms, and user flows across your digital ecosystem.
How do you handle advanced website features, like chapter directories and maps?
We design flexible directory systems that allow users to search and filter chapters easily. When needed, we can incorporate interactive maps to make this information more engaging and intuitive.
How will a new website improve our visibility in search engines and AI tools?
To build a strong foundation for future digital marketing efforts, we structure your content in a way that’s clear, organized, and easy for search engines and AI tools to understand. This includes comprehensive keyword research, optimizing page structure, metadata, and internal linking while making sure your content directly answers the questions your audiences are asking.
Do you consider SEO during the design process?
Absolutely. SEO isn’t an afterthought and is a core part of any good digital marketing agency. SEO is built into how we structure content, design templates, and organize information so your site performs well from day one.
What does your process look like for a fraternity or sorority web design project?
Our web design process typically includes discovery, strategy, design, and development. We start with audits, workshops, and research, then move into website architecture and content planning, followed by user interface design and a custom website development.
How long does a typical sorority or fraternity branding project take?
When providing branding services for Greek organizations, most projects take around 2-4 months, depending on scope, complexity, and how quickly clients are able to get feedback from key stakeholders. If a website redesign is added to the scope, this could add another 4-6 months to the overall timeline. Most digital marketing services, including SEO and AEO, would be performed under a monthly contract, after the launch of the new website.
What is expected from our team during the project?
The agency-client relationship is key to successful branding and web design projects. We’ll need your input during key moments like workshops, content review, and design feedback. Having a clear internal decision-making process helps keep everything on track.
How much does a fraternity or sorority website redesign cost?
Costs vary depending on scope, but most web design projects fall within a range based on the size of the site, level of customization, and technical requirements. We typically start with a discovery phase to define scope of the new website and provide a more precise estimate, once we've been able to complete more in-depth research.
Can branding and web design projects be done in phases?
Yes. Many organizations choose to start with strategy or a smaller initial scope, then expand over time. We’ll help you prioritize what will have the biggest impact first. Many Greek organizations want to start marketing ASAP, but this is not always advised. Often, some branding work and/or website house cleaning is recommended before you attempt to drive more traffic to your website.
What happens after the website launches?
The launch of your new website is just the beginning. We support sororities and fraternites with ongoing website maintenance, updates, and future enhancements to ensure your site continues to perform and evolve.
Will our team be able to update the site internally?
Yes. We build user-friendly content management systems and provide training so your team can confidently manage and update your new website to add, edit, and remove content. Paired with our website maintenance plan, your website will remain stable and current for years to come.
Nov
Nov
In today's digital-first world, a sorority’s visual identity is more than just a crest and color scheme—it's how your organization is perceived, remembered, and embraced by PNMs. If your visuals feel outdated, exclusive, or generic, it could be keeping your organization from attracting new members who are seeking authenticity and connection.
Mar
Mar
Please provide us with some preliminary information below and we’ll contact you to learn more about your project, discuss your goals, timeline, scope and more.
