As a global sales training and performance improvement company, Richardson has been focused on helping sales teams drive revenue and cultivate customer relationships for 40 years.
Push10 worked with the Richardson marketing team to architect a better website user experience through modern design, a completely restructured navigation, and improved site speed. The new site also features fresh content, engaging animations, and a new backend platform that will allow the Richardson team to deliver more relevant sales insights, more often.
A subtly animated hero banner pulls the user into the site, while differentiating Richardson with metaphorical imagery.
A bold teaser box supports the primary site headline with examples of Richardson's latest insights.
Background videos help tease key content while adding depth and movement to the long-scroll homepage.
Richardson has been seeing impressive, measurable improvements in user engagement and site performance, including a lift in pages-per-session and a reduction in bounce rate.
The new Richardson website stands apart in the sales training industry with an unmistakably branded style, differentiated messaging, and a clear focus on enhanced user experience. Improved design, navigation, site speed, content quality, and keyword relevancy all result in a website that better engages qualified prospects.
Laura Morrison, Richardson