Making Every Interaction Count
DeliverablesWebsite StrategyWebsite DesignWebsite Development
As a global sales training and performance improvement company, Richardson has been focused on helping sales teams drive revenue and cultivate customer relationships for 40 years.
If Sales Training Doesn’t Move the Needle,
Then it Wasn’t Worth the Investment.
Push10 worked with the Richardson marketing team to architect a better website user experience through modern design, a completely restructured navigation, and improved site speed. The new site also features fresh content, engaging animations, and a new backend platform that will allow the Richardson team to deliver more relevant sales insights, more often.
A subtly animated hero banner pulls the user into the site, while differentiating Richardson with metaphorical imagery.
A bold teaser box supports the primary site headline with examples of Richardson's latest insights.
Background videos help tease key content while adding depth and movement to the long-scroll homepage.
“Our teams did such a good job and I cannot wait for the world to see the new site!”
Laura Morrison, Richardson
Driven By Results
Richardson has been seeing impressive, measurable improvements in user engagement and site performance, including a lift in pages-per-session and a reduction in bounce rate.
Reduction in bounce rate
Increase in pages per session
Increase in page views