Push10 designed and developed an award-winning website for Love Beets with uniquely-branded illustrations and many interactive elements. Hand-drawn icons add personality throughout while creating a secondary level of information. Long-scrolling storytelling pages, sortable recipes, and a store locator all make for a user-friendly website that is a pleasure to browse on a variety of devices. In addition, a customized WordPress backend makes maintenance simple and intuitive.
On each individual product page, we kept things fun and upbeat with bold colors and on-brand custom typography. Site administrators can easily assign key icons and related recipes or blog posts to appear on individual product pages. Adding new products is also simple and straightforward using the customized WordPress backend.
We turned a page of boring “about us” text into an intriguing story. This long-scroll page chronicles the history of the brand with custom illustrated sections.
Hand-drawn frames highlight the profile picture of each team member. To add an extra level of interest, a secondary photo of each team member appears on rollover.
We didn’t ignore the footer of the site. On hover, the social media icons can be “picked” from the background using a special jQuery animation.
The newly designed website features a highly interactive responsive layout, rich imagery, a lifestyle blog, store locator and a recipe gallery. Together these sections highlight beets many health benefits and their versatility – from salads and entrees to smoothies and desserts. With products available in more than 6,500 retailers nationwide and in Canada, we bet it won’t be long before everyone begins to Love Beets!
Natasha Shapiro, Marketing Manager, Love Beets