Taking Beets to the Streets
DeliverablesWebsite StrategyWebsite DesignWebsite DevelopmentIllustrationPrint DesignPhotography
Push10 designed and developed an award-winning brand for Love Beets with unique illustrations and many interactive elements. Hand-drawn icons add personality throughout the website while creating a secondary level of information. Long-scrolling storytelling pages, sortable recipes, and a store locator all make for a user-friendly experience that is a pleasure to browse on a variety of devices. In addition, a customized WordPress backend makes maintenance simple and intuitive.
Push10 serves CPG clients via Aid&Abet, its specialized food marketing agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like Love Beets.
Meet the Beets
On each individual product page, we kept things fun and “upbeet” with bold colors and on-brand custom typography. Site administrators can easily assign key icons and related recipes or blog posts to appear on individual product pages. Adding new products is also simple and straightforward using the customized WordPress backend.
We turned a page of boring “about us” text into an intriguing story. This long-scroll page chronicles the history of the brand with custom illustrated sections.
Hand-drawn frames highlight the profile picture of each team member. To add an extra level of interest, a secondary photo of each team member appears on rollover.
We didn’t ignore the footer of the site. On hover, the social media icons can be “picked” from the background using a special jQuery animation.