As a not-for-profit foundation, Carversville Farm helps to feed, teach, and nurture the community. To further the success of the farm and expand it's reach, Push10 worked with the team at Carversville to design a line of artisanal food products that are sold throughout the region.
With their positive message and sustainable approach, Carversville Farm brought a wealth of inspiration to the Push10 team. After our initial brainstorm, we centered our package design approach around Fern, one of the mischievous goats that welcomes visitors to the farm. Fern is front and center on the packaging for the Goat Milk Caramels, where she's flanked with botanical meadowgrass illustrations.
When translating the friendly and sophisticated package style to the Cajeta Caramel Sauce, Push10 developed a safety seal that wraps the top of the jar while reiterating the positive community-based message of the farm.
Sustainable, eco-friendly product packaging was a very important consideration throughout the product line. For the Goat Milk Chevre, Push10 collaborated with local printers to source the ideal cheese paper and sticker material to reflect the brand ethos.
The artisanal brand elements came together to create a unique sticker for the farm's Pasture Raised Eggs, which will be sold as well as donated as part of the foundation's mission.
Sabrina Pfautz, Partner & Creative Director