The Capay Organic farm was founded in 1976 during the early stages of the organic foods movement. After 35 years of suppling sustainably grown produce to local restaurants, retail outlets and farmers markets, the second-generation Capay Organic family has made it their mission to transform agriculture in America by connecting local farms and communities in a method that is environmentally and economically sustainable.
The design team at Push10 built a comprehensive brand style around the historic Capay Organic logomark that captures the farm's deep roots and modern mission. Push10 continually works with Capay Organic to create branded promotional materials, trade show displays, environmental graphics, and produce packages that help connect the dots between the farm and the larger community.
To grow the connection between consumers and the farm, the Capay Organic family developed Farm Fresh To You, a produce delivery service that provides personalized home delivery of organically grown fruits and vegetables direct from the fields.
As the Farm Fresh To You delivery service has grown, the company has been able to offer increased flexibility. To communicate the customer's ability to choose a specific box size, schedule delivery, swap produce, and customize with add-ons, FFTY needed custom graphics. Push10 created a branded illustration style that helps simplify the sign-up process and adds a touch of custom-crafted personality.
From seasonal promo campaigns, POS signup tools, welcome kits, and signage systems to app and website design, the team at Push10 has supported and developed the Farm Fresh To You brand as it's grown and expanded over the years to become one of the leading produce delivery services in California.
Sabrina Pfautz, Design Director