Making Communities & Neighborhoods Safer

Deliverables
BrandingContent StrategyWebsite Design & DevelopmentIllustration

National Night Out is an annual community-building campaign that promotes police-community partnerships and neighborhood camaraderie. With towns and cities across America eager to join, NNO required a new web design to make registration easy, while effectively communicating the goal of creating safer communities.

A Beautiful Day in the Neighborhood

National Night Out’s previous website suffered from a dated aesthetic, poor UX strategy, and clunky user interface, hindering their ability to connect with communities interested in registering. Push10’s website redesign combined a modern aesthetic with compelling photography from previous years’ events, dramatically improving the user journey.



Website design for National Night Out, a Philadelphia area community-building organization

One Stop Shop

To aid in their neighborhood celebrations, towns and communities can purchase a wide range of themed merchandise from NNO's online e-commerce store. Push10 redesigned the shop's interface to be more inline with NNO's brand strategy, while adding custom functionality to enhance the user experience.

Custom Illustration & Iconography

To heighten the sense of community, Push10 designed custom illustrations with thematic tie-ins to National Night Out's mission and purpose. Additionally, a library of clean and modern iconography was developed to help define NNO's registration steps, and amplify other key insights within their process.



Custom illustration and graphic design for National Night Out, a Philadelphia nonprofit
UX Strategy and Web design for National Night Out, a Philadelphia nonprofit

Focused on Results

Simplified Registration

Push10 rethought the registration process with a more logical form, straightforward process steps, and a helpful FAQ section.

Streamlined Checkout

Push10 made it easier to purchase NNO merchandise with a total e-commerce overhaul that is clean, clear, and effective at converting traffic into sales.

Enhanced Admin Tools

Push10 implemented new tracking and performance tools, enhanced the site's backend reporting systems, and improved overall e-commerce order management for site admins.

Push10 Testimonial

It was rewarding to develop a brand and design a new website for National Night Out, an organization which endeavors to unite communities in meaningful ways, and generate positive impact towards the safety and synergy of our neighborhoods.

JEFF CIOCCI, GRAPHIC DESIGNER, PUSH10

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