We worked with Manifesta to create a dynamic branding campaign that visually portrayed the active woman’s lifestyle.
The clean, minimalistic logo design was inspired by the fluid lines of the female form in action. We chose the color purple because it mirrors Manifesta's brand mission is to empower every woman to feel royal, luxurious, powerful, and ambitious.
In order to begin designing a brand strategy, we first had to answer this question -- Who is Manifesta in the eyes of the consumer?
The answer -- Manifesta is sophisticated, but not snobby. Colorful, but never garish. Manifesta is fluid, flexible, healthy, fit and aspirational.
It was important to develop and design a brand identity that embodied every aspect of this description.
As a brand new athletic clothing line designed for women with curves, Manifesta came to Push10 in search of a logo that could work across a full line of retail collateral and that wouldn't look distorted when stretched. Taking this into consideration, we delivered a memorable mark that was designed with different applications in mind.
Rachel Blumenfeld, Manifesta