Manifesta Brand Campaign Design

A Brand New Athletic Clothing Line Designed for Women on the Move

We worked with Manifesta to create a dynamic branding campaign that visually portrayed the active woman’s lifestyle.

The clean, minimalistic logo design was inspired by the fluid lines of the female form in action. We chose the color purple because it mirrors Manifesta's brand mission is to empower every woman to feel royal, luxurious, powerful, and ambitious.

PROCESS

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Building a Brand Strategy

In order to begin designing a brand strategy, we first had to answer this question -- Who is Manifesta in the eyes of the consumer?

The answer -- Manifesta is sophisticated, but not snobby. Colorful, but never garish. Manifesta is fluid, flexible, healthy, fit and aspirational.

It was important to develop and design a brand identity that embodied every aspect of this description.

Manifesta Logo Design, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Primary Logo

Manifesta Logo Design, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Solid Color Logo

Manifesta Logo Design, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Alternate Logo

Manifesta Logo Design, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Solid Alternate

An Effective Brand is More Than Just a Pretty Logo Design

As a brand new athletic clothing line designed for women with curves, Manifesta came to Push10 in search of a logo that could work across a full line of retail collateral and that wouldn't look distorted when stretched. Taking this into consideration, we delivered a memorable mark that was designed with different applications in mind.

Manifesta Pattern Design for Women's Apparel, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Manifesta Pattern Design for Women's Apparel, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Manifesta Pattern Design for Women's Apparel, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Manifesta Pattern Design for Women's Apparel, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency

Manifesta Tablet Design, push10, brand book, manifesta, logo design, graphic design, branding, manifesta logo, brand identity, brand development agency, virtual catalog design, packaging design
Graphic Design Testimonial for Push10 Philadelphia Branding Agency

“You are a genius! I love it!! I like the flower pose a lot, but I’m in love with the ribbons! I’m so excited!”

Rachel Blumenfeld, Manifesta

Ready to Push Your Brand?

A little push in the right direction can make a big difference -- especially for your brand marketing. That's where we come in.

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