We collaborated with BoardEffect on a variety of ideas before narrowing our concepts down to one powerful, memorable and compelling brand identity. The use of color, typography and imagery work in concert to create a consistent visual tone and message, thus building trust with the clients and prospects alike.
Good branding starts with a smart and innovative logo design. A logo should speaks to both the industry of the brand and services offered, without being obvious, boring, or generic.
We developed the “ripple effect” concept, which mirrors the purpose of BoardEffect's software, which streamlines time allocations and business operations for non-profit boards.
In effect, good governance outwardly makes a profound impact.
By using secondary graphic elements including the BoardEffect circle stamp, water images and organic lines, we created a consistent visual treatment that communicates the BoardEffect brand message across all platforms. The new BoardEffect brand language is to be used for all marketing collateral including printed publications, advertising, billboards, posters, flyers, product packaging, websites, banners, email newsletters and more.
Nicole Sardella, BoardEffect