Making an Impact
Deliverables
Brand StrategyLogo DesignPrint DesignWe collaborated with BoardEffect on a variety of ideas before narrowing our concepts down to one powerful, memorable and compelling brand identity. The use of color, typography, and imagery work in concert to create a consistent visual tone and message, thus building trust with the clients and prospects alike.
![BoardEffect](https://www.push10.com/wp-content/uploads/BoardEffect-Logo-Branding.png)
Building a Brand Identity
Good branding starts with a smart and innovative logo design. A logo should speak to both the industry of the brand and services offered, without being obvious, boring, or generic. We developed the “ripple effect” concept, which mirrors the purpose of BoardEffect’s software, which streamlines time allocations and business operations for non-profit boards. In effect, good governance outwardly makes a profound impact.
![BoardEffect Logo Vertical Version designed by Push10](https://www.push10.com/wp-content/uploads/BoardEffect-Logo-Vertical1.png)
![BoardEffect Logo Horizontal Version designed by Push10](https://www.push10.com/wp-content/uploads/BoardEffect-Logo-Horizontal1.png)
![BoardEffect Logo Vertical Version designed by Push10](https://www.push10.com/wp-content/uploads/BoardEffect-Logo-Vertical-Negative.png)
![BoardEffect Logo Horizontal Version designed by Push10](https://www.push10.com/wp-content/uploads/BoardEffect-Logo-Horizontal-Negative.png)
![Lime green small double circle outline sketch Branding Collateral Icon for BoardEffect](https://www.push10.com/wp-content/uploads/BoardEffect-Ripple-1.png)
![Lime green double circle outline sketch Branding Collateral Icon for BoardEffect](https://www.push10.com/wp-content/uploads/BoardEffect-Ripple-2.png)
![Lime green dot sketch Branding Collateral Icon for BoardEffect](https://www.push10.com/wp-content/uploads/BoardEffect-Ripple-3.png)
![Lime green circle outline sketch Branding Collateral Icon for BoardEffect](https://www.push10.com/wp-content/uploads/BoardEffect-Ripple-4.png)
A Consistent Brand Strategy Across all Marketing Collateral
By using secondary graphic elements including the BoardEffect circle stamp, water images, and organic lines, we created a consistent visual treatment that communicates the BoardEffect brand message across all platforms. The new BoardEffect brand language is to be used for all marketing collateral including printed publications, advertising, billboards, posters, flyers, product packaging, websites, banners, email newsletters and more.