Wharton Customer Analytics Initiative

Building a vibrant customer analytics community

Wharton Customer Analytics Initiative came to Push10 with a few very specific audiences: Academic Researchers, Corporate Partners, and Students. All three were unclear on how to use the existing site and unsure how they might be able to get involved with the organization. Push10 worked with the WCAI team to sift through the old site and rethink the structure for these specific audiences.

Once we defined the desired user experience, we brought the reorganized content to life with animated infographics, illustrative icons, and high-end graphic treatments.

Process

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Custom Design and Illustration for Responsive Website for Philadelphia Higher Education

Illustration for Website for Philadelphia's Wharton, University of Pennsylvania

Computer Graphics for Responsive Web Design in Philadelphia

Line Art Illustration for Wharton, University of Pennsylvania by Push10

gaming icon, graphic design, iconography

Illustration for Website for Philadelphia's Wharton, University of Pennsylvania

Illustration for Website for Philadelphia's Wharton, University of Pennsylvania

Illustration for Website for Philadelphia's Wharton, University of Pennsylvania

Customizing WordPress

WCAI needed to be able to easily manage and update many components of the site. Push10 developed flexible drag-and-drop modules and custom post types that are dynamically pulled into various pages using specific tags and categories. With this system, WCAI can tag content by an audience and easily manage post placement throughout the site from their customized WordPress backend.

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Setting the Stage for Promotions

Our team focused on developing a long-scroll page where WCAI could easily add and rearrange pieces of content to promote their events. In order to appeal to the three primary audiences, all event posts are filterable for easy browsing.

To coincide with the launch of the site, we also created special branded graphics to promote the yearly WCAI conference. We even applied the new look to a program and promotional postcard to help support the event.

Counting Animation

These numbers animate when the user scrolls to the section to provide an added layer of visual interest. The numbers can be easily updated in the content management system.

Dynamic Content

Research, News, and Events are all pulled into various areas of the site dynamically.

Animated Background

As the user scrolls down the page, the background of the site changes color. We begin with dark blue then shift to light blue and grey.

Responsive website user interface design for Wharton, UPenn

Impressive Analytics

Following the launch of the new website, Wharton saw significant improvement in key metrics across the board, including increasing the number of repeat site visitors.

Website Analytics for Wharton

Custom & Flexible

From desktop to tablet to smartphone, Wharton Customer Analytics Initiative now has a fully responsive, extremely flexible website that is easy for admins to manage. This flexibility means that the WCAI team can now direct Corporate Partners, Researchers, and Students to designated areas where they’ll always find fresh, relevant content.

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Graphic Design Client Testimonial, Push10 Customer Reviews, Push10 testimonials

“Thanks for all of your work bringing the awesome site design to life. I definitely appreciate everyone’s efforts at Push10.”

M. Foley, Associate Director, Wharton Customer Analytics

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