At an APPA estimated expenditure of over $69 billion for 2017, Pet owners are some of the most passionate consumers in today's commerce landscape, sparing no expense to keep their furry friends happy and healthy. 4Paws, a branch of NSM Insurance, offers policies to keep pet healthcare accessible and affordable.
Since pet insurance is still a relatively new arena, we knew we needed to communicate in a way that pet owners would understand and connect with. To help simplify the complex world of insurance, we designed health-related icons to illustrate the variety of services available within each policy.
Because one-third of all U.S pet owners are Millenials, the new site needed an easy and engaging user experience, especially on mobile devices. Long-scroll pages with bold calls to action and responsive stackable blocks of content make the journey from initial research to getting a quote a walk in the park.
Animated trails of paw prints give the site a playful feel while driving user engagement further down the page.
For easy navigation, we created two conversion paths based on whether users have dogs or cats.
A blog filled with informational content on how to be a great pet owner turned the website into a well-rounded one stop shop of pet knowledge.
Our goal was to help 4paws educate pet owners on the benefits of pet insurance in a way that established a high level of confidence and understanding. The result was a playful, approachable website that turned the otherwise-intimidating subject of insurance into a digital experience both endearing and trustworthy – just like the furry friends we love.
Greg Henry, President, Push10