For many people around the world, insurance is not only unavailable, it is a mystery. To help address this global issue, Push10 crafted a website for MiCRO that showcases their innovative natural catastrophe microinsurance solutions in a simplified, easy to understand manner.
In order to relay MiCRO's purpose, we created illustrations to communicate key concepts that wouldn't easily translate to photographs. By incorporating this artwork into the site with subtle rollover animations, we added another layer of cross-cultural storytelling to the user experience.
To add visual weight and draw attention to various sections of the website, Push10 developed branded icons that are used throughout the site. On the “Our Approach” page, these images come together to better explain the microinsurance process.
The blue tabs on the right of the homepage allow the user to toggle between Spanish and English.
A vivid market photograph fills the page for an immersive, long-scroll experience.
On rollover, these custom illustrations come to life to help tell the MiCRO story.
Push10 worked with the MiCRO team to plan, design, and build a responsive user interface that simplifies the complex world of microinsurance for a wide range of audiences.
James Kurz, MiCRO Strategy & Operations