Demystifing Insurance with a Straightforward Website
DeliverablesCustom IllustrationWebsite DesignWebsite Development
For many people around the world, insurance is not only unavailable, it is a mystery. To help address this global issue, Push10 crafted a website for MiCRO that showcases their innovative natural catastrophe microinsurance solutions in a simplified, easy to understand manner.
Connecting Cultures With Animated Illustrations
In order to relay MiCRO’s purpose, we created illustrations to communicate key concepts that wouldn’t easily translate to photographs. By incorporating this artwork into the site with subtle rollover animations, we added another layer of cross-cultural storytelling to the user experience.
Simplifying The MiCRO Approach with Custom Iconography
To add visual weight and draw attention to various sections of the website, Push10 developed branded icons that are used throughout the site. On the “Our Approach” page, these images come together to better explain the microinsurance process.
The blue tabs on the right of the homepage allow the user to toggle between Spanish and English.
A vivid market photograph fills the page for an immersive, long-scroll experience.
On rollover, these custom illustrations come to life to help tell the MiCRO story.