How to Write a Great Brand Tagline
A tagline is important but when push comes to shove, it’s a bonus. If you can’t find a way to express your brand promise that will really make an impact, you might be better off without one.
11
Feb
11
Feb
The ROI of Great Design
Great design matters. From the brands we purchase to the platforms we binge, it has a remarkable presence in our lives, with the power to influence myriad decisions. Though, despite its inherent value, defining design’s impact to stakeholders isn’t always easy.
29
Nov
29
Nov
How to Maximize the ROI of Your Branding Project
Setting your branding project up to maximize ROI can be daunting. Get the most out of your investment with these tips for branding and measurement.
16
Aug
16
Aug
How The Foundations of UX Can Help Your Organization
Investing in user experience builds trust with your audience and adherence to UX best practices plays an important role in your relationship with users.
6
Jul
6
Jul
How to Name (or Rename) a Brand
How do you choose a good brand name? And once you've come up with one, how do you know if it'll be successful? These questions sound daunting until you add them into the right context. So, to understand the nuances of naming a brand, let's start from the top.
15
Jan
15
Jan
5 Innovative Ways to Showcase Your Nonprofit’s Impact on Your Website
“Show your impact” – a daunting task that so many in the nonprofit space have come to dread. Yet, no matter how difficult it is, measuring and communicating effectiveness in your marketing is a critical objective for nonprofits around the world.
18
Oct
18
Oct
So You Think You Need a New Logo…
Will a new logo will somehow magically improve your marketing efforts? Not likely.
23
Aug
23
Aug
