February 14, 2023
3 Ways a Website can Communicate its Impact
Got impact? Prove it.
A “good cause” isn’t enough. Funders want to see a good solution, too.
You have a mission, but is your organization actually making headway on it? In this article, you will learn how to showcase three compelling types of social impact on your website.
Emotional Impact: “How do other people feel about our work?”
It’s easy to say that your organization changes lives. But would your service users agree? Humans are compelled by great storytelling. Sure, you may have housed 2,000 families in need this year, but what impact did that have on their lives? How did housing change their day-to-day life? How do they feel compared to when they were homeless? What was their experience working with your organization?
The best way to convey emotional impact is through testimonial content. The more raw of a testimonial, the better.
For example, Heads Up PA (a Push10 client) highlights videos and quoted testimonials of former patients on their front page.
Quantitative Impact: “Statistically speaking, how have our services impacted our audience?”
Emotional storytelling isn’t the only way to represent the impact of your organization’s services. If your team has been diligent about measuring impact (not simply actions), a lot can be said for showcasing some solid statistics.
Take The Girls First Fund (another Push10 client) for example.
Here, they show what actions they have taken:
They then go on to talk about the positive changes these actions have had on their service users:
The more you can connect a quantitative outcome to an action, the more compelling your impact will appear to funders.
Systematic Impact: “How has our work changed the way systems affect our service users?”
The root of a lot of social problems is systemic in nature. Many organizations take on the role of legislative advocates to improve these systems. If your organization participates in legislative or systemic advocacy, what is your track record?
For example, the ACLU keeps a public track record of all the cases they have filed and fought in support for human rights laws.
Highlight your impact in as many ways as possible.
These three examples are not the only way to communicate impact on a website, but they are a great starting point for any organization that wants to improve their credibility. The more ways you can showcase the outcome of your work, the better.
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Learn more about other ways to build compelling mission-driven brands and websites on our blog.