Wasting Less, Feeding More
Deliverables
Web StrategyWeb Design & DevelopmentThe Global Foodbanking Network (GFN) and Harvard’s Food Law Policy Clinic (FLPC) partnered together to create an atlas of food donation and food waste prevention laws and policy across the globe. The Atlas is a go-to resource for policy-makers and academics who want to promote better food waste prevention policies in their countries or locales.
Fast-tracking the Timeline
The Atlas needed to be launched within 3 months for an event. Our team condensed our robust discovery and research process into a single, comprehensive Discovery workshop with key stakeholders. We were able to gather the most foundational information needed to propose a basic web strategy and move quickly onto design.
Crafting a Compelling Story
Naturally, the Atlas includes a lot of long-form content. From policy recommendations to country reports, the Atlas needed a way to organize an overwhelming amount of information in a digestible way. Using the insights from the Discovery workshop, we proposed a simplified and easy-to-navigate sitemap.
Researching maps
A key feature of the Atlas is an interactive policy map, detailing the food law policies of different countries around the globe. Our strategy and design teams did extensive research into other interactive maps. We compared and contrasted specific features and functionalities. We also worked with our development team to understand what was possible to create within the project’s short timeline.
Designing the Policy Atlas
Armed with our research and an arsenal of policy recommendations, we designed a clean and modern map with a responsive information sidebar. The sidebar was designed to highlight the most important policy takeaways of a country and link the user to a more detailed country profile. We also created a secondary “list” view of the country data, offering a different way to digest information.
The site quickly orients visitors with it’s purpose by summarizing the problem the Atlas is trying to solve.
The main tool of the site, we created an enticing teaser to drive visitors to the interactive policy map.
We used multiple CTA styles throughout the site, but always kept a clear route for visitors to explore or reach out.
The World’s Go-To Resource for Food Law Policy Research
Above all else, we designed the look and feel of the website to position the Atlas as a trusted and reliable source for global food donation policy research and recommendations.
