Wasting Less, Feeding More

Web StrategyWeb Design & Development

The Global Foodbanking Network (GFN) and Harvard’s Food Law Policy Clinic (FLPC) partnered together to create an atlas of food donation and food waste prevention laws and policy across the globe. The Atlas is a go-to resource for policy-makers and academics who want to promote better food waste prevention policies in their countries or locales.

GFN gantt chart

Fast-tracking the Timeline

The Atlas needed to be launched within 3 months for an event. Our team condensed our robust discovery and research process into a single, comprehensive Discovery workshop with key stakeholders. We were able to gather the most foundational information needed to propose a basic web strategy and move quickly onto design.

Crafting a Compelling Story

Naturally, the Atlas includes a lot of long-form content. From policy recommendations to country reports, the Atlas needed a way to organize an overwhelming amount of information in a digestible way. Using the insights from the Discovery workshop, we proposed a simplified and easy-to-navigate sitemap.

Researching maps

A key feature of the Atlas is an interactive policy map, detailing the food law policies of different countries around the globe. Our strategy and design teams did extensive research into other interactive maps. We compared and contrasted specific features and functionalities. We also worked with our development team to understand what was possible to create within the project’s short timeline.

Designing the Policy Atlas

Armed with our research and an arsenal of policy recommendations, we designed a clean and modern map with a responsive information sidebar. The sidebar was designed to highlight the most important policy takeaways of a country and link the user to a more detailed country profile. We also created a secondary “list” view of the country data, offering a different way to digest information.

Introducing the Situation

The site quickly orients visitors with it’s purpose by summarizing the problem the Atlas is trying to solve.

Highlighting the Interactive Map

The main tool of the site, we created an enticing teaser to drive visitors to the interactive policy map.

Taking the Next Step

We used multiple CTA styles throughout the site, but always kept a clear route for visitors to explore or reach out.

GFN homepage

The World’s Go-To Resource for Food Law Policy Research

Above all else, we designed the look and feel of the website to position the Atlas as a trusted and reliable source for global food donation policy research and recommendations.

Push10 Testimonial

I’ve worked with many teams in the digital space, from web development to design to performance marketing. Partnering with Push10 to redesign our website was the best experience I’ve had. Can’t thank them enough for their professionalism, open lines of communication and quality work. A+ stuff!

Adam Garret, Senior Director, Creative Design & Marketing

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