Writing effectively for your grant-making foundation’s website may seem like an easy enough task. After all, you know the subject matter well, since you work with it every day. But writing effective copy for your website comes with unique challenges.
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What’s Inside
Establishing Your Messaging Strategy Lay the Foundation for Effective Copy
Beginning to Write Understand the Difference Between Content and Copy
Measuring Success Three Simple Metrics to Grade Your Content
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Whitepaper Form - The Complete Guide to Writing For Your Foundation’s Website
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