Research
& Strategy
Strong fraternity and sorority brands begin with a clear understanding of their audiences, challenges, and goals. We partner with national organizations to uncover recruitment insights, evaluate brand perception, and identify opportunities for growth through research, analytics, and strategic workshops. From prospective members and collegiate chapters to alumni and volunteers, we help organizations build strategies that strengthen engagement and long-term relevance.
- Brand Audits
- Content Audits
- Technical Audits
- Strategic Goalsetting
- Collaborative Workshops
- Competitive Analysis
- Market Research
- Focus Groups
- Audience Surveys
- User Journeys & Personas
Brand
Identity
A fraternity or sorority brand is more than a crest, tagline, or color palette. It shapes how members experience your organization during recruitment, online engagement, and throughout lifelong membership. We help Greek organizations create modern visual identities and messaging systems that honor tradition while connecting with today’s audiences through strategic positioning, storytelling, and design built for long-term growth.
- Naming & Tagline
- Brand Positioning Platform
- Logo Design
- Visual Identity Systems
- Voice & Tone
- Messaging Playbooks
- Brand Style Guides
- Collateral & Stationary
Web Design & Development
Today’s fraternity and sorority websites need to do far more than house information. They should support recruitment, highlight member experience, engage alumni, and strengthen organizational credibility. We design and develop custom WordPress websites for Greek organizations that combine modern UX, accessibility, SEO strategy, and flexible content management to create digital experiences that are engaging, scalable, and easy to manage.
- Content Strategy
- Site Architecture
- Responsive Interface Design
- Custom WordPress Development
- Custom Drupal Development
- Quality Assurance Testing
- Accessibility (ADA) Testing
- Website Training & Documentation
- Website Content Governance Guides
- Website Maintenance & Support
Website Maintenance & Client Support
A website launch marks the start of an ongoing commitment to your organization’s digital presence. Our maintenance plans support fraternity and sorority websites with continuous updates, security oversight, and performance improvements. We help Greek organizations keep their websites reliable, user-friendly, and aligned with recruitment, engagement, and communication goals through regular monitoring and thoughtful enhancements.
- Backups & Software Updates
- Security Monitoring & Uptime Alerts
- Performance & Site Speed Checks
- SEO & Accessibility Scans
- Analytics & Tracking Validation
- Compliance Alerts (ADA & Privacy)
- Monthly Maintenance Reports
- Semi-Annual UX Strategy Reviews
- Client Support & Dedicated PM
- Optional Creative Services Retainers
Marketing
A successful brand launch takes more than a logo reveal. It requires a clear rollout across recruitment, digital marketing, events, social media, and member communications. We help Greek organizations activate their brand through campaigns, templates, marketing materials, email design, and storytelling tools that strengthen consistency, engagement, and growth across every audience.
- Marketing Plans
- Brand Rollout Campaigns
- Brochures & Publications
- Outdoor Media
- Tradeshow Booths & Displays
- Posters & Large Format Signage
- Branded Swag & Promotional Items
- Search Engine Optimization (SEO)
- PPC Advertising
- Social Media Campaign Assets
- Email Marketing
- Video Production