Sakhi needed a brand that reflected who they had grown into, not just who they started as.
Sakhi's mission had grown to support all South Asian and Indo-Caribbean individuals facing gender-based violence in New York, but their brand had not kept pace. The name "Sakhi for South Asian Women" no longer reflected who they were. Push10 rebuilt their identity from the ground up: a new name, a redesigned logo, a refreshed visual system, and a brand style guide with a culturally informed glossary that ensured every word was survivor-centered and inclusive.
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