From Campus to Career
DeliverablesWeb StrategyWeb Design & Development
Lehigh University’s Development and Alumni Relations department approached Push10 with an exciting challenge: to create a comprehensive website that empowers alumni to easily update their information, forge valuable professional connections, and financially contribute to support the university’s growth.
A Strategic Blueprint
We interviewed stakeholders, surveyed alumni, and reviewed other alumni websites. This research helped us create a strong strategy that’s all about making the alumni experience engaging and inspiring.
Increasing Alumni Engagement
To increase alumni engagement, we recommended centralizing scattered content, expressing clear alumni benefits, and inspiring the Lehigh community with a strong vision for future.
Reducing confusion and creating a seamless experience
By consolidating information into a user-friendly hub and enhancing the donation process with intuitive features, we aimed to make navigation easier.
Welcoming users with valuable benefits and services first
Alumni want to know what’s in it for them. We recommended four areas of focus: (1) lead with the benefit to alumni by highlighting the array of valuable offerings, (2) use conversational language that resonates with the campus community, (3) create tailored pathways for young alumni (4) simplify event discovery with a centralized and easily sortable event page.
Telling a story that inspires and motivate users
Communicating a clear vision is crucial to inspiring alumni to engage. So, we recommended promoting this vision by sharing recent accomplishments and future aspirations while emphasizing alumni’s critical role in achieving this vision. We also suggested enhancing donor engagement by presenting fundraising impact through compelling, data-based infographics.
A Nod To Nostalgia
To appeal to their younger audience, we incorporated punchy colors to make the site more modern and vibrant. To maintain a sense of nostalgia, we kept Lehigh’s traditional brown and white colors as well. We also introduced a collection of candid images that showcase alumni success.
Backed By Data
Data from the university’s previous sites showed that visitors frequently update their contact information or order transcripts. So, we designed the homepage banner to allow alumni to find the actions they need most. We also included an engaging section for alumni to self-select the resources they are most interested in.
Through our research, we found that one of the biggest audience desires was to connect with other alumni, especially for professional networking. We structured the site to include professional alliance pages that would be easy to edit and maintain for a diverse array of professional and geographic groups.
Fueling The Future
When planning the site content, we continuously asked ourselves “How can we show the vision and impact of Lehigh in a way that inspires alumni to give?” Ultimately, we made sure that engaging impact stories and impressive student outcomes data were front and center in the new Impact & Progress section.
Giving Made Easy
Let’s face it – asking anyone for money is a difficult task. And it’s made even more challenging when the process of donating is unclear. We consolidated multiple sections of the old site into a new straightforward Ways to Give page that makes it easy to give back.
The Connect menu makes it easy for alumni to see available networking opportunities.
The Services menu provides quick links to some of the most pressing alumni needs.