For over 100 years, the Conti name has been synonymous with high quality work on high stakes construction projects of all kinds. Despite a history stretching back to 1906, The Conti Group had never focused on marketing or branding. As the firm looked to expand, the leadership team approached Push10 to build a clear brand strategy for the Conti Federal line of business that lives up to the firm’s beloved “done once, done right” tagline.
The Push10 team audited the existing Conti Federal website and marketing assets, and then conducted a series of goal-setting workshops to build a baseline understanding of the firm’s strengths.
After interviewing key partners, clients, and subcontractors, the Push10 team created detailed user personas to keep the target audience’s needs top of mind throughout our work.
Among other insights, our research showed that Conti Federal has a strong reputation for clear communication & collaboration, approaching challenges with care, and agility & proactivity. With these findings in hand, we set out to build a brand that highlighted these key attributes.
When a mission is deemed critical, small missteps can lead to big consequences. We crafted a brand story, strong value statements, and messaging for each target audience group that positions the firm as an expert in high-stakes construction, engineering, and project management.
To help the firm stand apart as trustworthy in a crowded marketplace, we refined the brand color palette and established a complimentary visual identity system consisting of bold imagery, iconography, and graphic elements.
On the website, we crafted clear pathways for each of our audience personas to find the content they need most. The site features multiple tools and systems to capture visitor’s information as they learn more about the company.
To showcase the firm’s experience, we built a sortable project grid and robust project detail pages that allow visitors to easily find relevant case studies.
We conceptualized and designed an animated timeline that highlights key moments in the firm’s history.
In just six months since Conti’s website launch, their dedicated focus on marketing and branding objectives is delivering noteworthy outcomes.