Sigma Alpha Epsilon Greek Organization Website Design

Building a Digital Experience for a Modern Brotherhood

Sigma Alpha Epsilon is one of the oldest and largest fraternities in North America, helping young men build leadership skills, strong friendships, and lifelong connections since 1856. With hundreds of chapters, a national foundation, and a large alumni network, SAE supports members at every stage of their journey. But while the organization had continued to evolve, its website had not kept up.

Services

Discovery & Research, Content Strategy, Website Design, Web Development

Problem

SAE’s website had grown difficult to navigate and manage over time. Important resources were buried, content had become outdated or repetitive, and different audiences struggled to find the information they needed. Prospective members, parents, active members, alumni, donors, and university officials were all coming to the site for different reasons, but the experience wasn’t built with those needs in mind. SAE needed a website that felt more organized, easier to use, and better connected to the organization it had become.

Our Approach

We started by working closely with SAE leadership to better understand the organization, its audiences, and its goals for the future. From there, we reorganized the site around the needs of the people actually using it. We simplified navigation, clarified content, and created a more flexible system that would be easier for the SAE team to update over time. The result is a more modern, user-friendly platform that better reflects SAE’s mission, supports its growing community, and creates a stronger experience for every audience.

01

Discovery & Research

Before redesigning the website, we needed to better understand the people using it and the challenges SAE was trying to solve. Through workshops, audits, and collaborative conversations with stakeholders, we explored how different audiences interact with the organization and where the current experience was falling short.

02

Web Strategy

With a clearer understanding of SAE’s audiences and goals, we developed a web strategy focused on simplifying the experience, improving engagement, and creating a stronger foundation for future growth.

Building a More Connected Digital Experience

We approached the SAE website as an active tool for recruitment, alumni engagement, chapter support, fundraising, and organization-wide communication. Rather than mirroring SAE’s internal structure, we reorganized the website around the needs of their core audiences, simplifying navigation and making key resources easier to find. The strategy also prioritized flexibility, giving SAE’s team a platform they could easily update, highlight new initiatives, and keep current over time.

Turning an Organizational Sitemap Into an Audience Experience

The original website sitemap had grown around SAE's internal structure, making it hard for visitors to find what mattered to them. Resources, events, and operational content were scattered across disconnected sections, forcing audiences to navigate the organization instead of their own goals. We redesigned the website around clearer audience pathways like Join SAE, Alumni, SAE Foundation, and The Brotherhood. Consolidating overlapping content and creating more intentional user journeys gave the greek organization a stronger foundation for future growth, engagement, and content management.

03

Web Design & Development

With the strategy in place, we translated SAE’s values, personality, and goals into a visual experience designed to feel more modern, welcoming, and connected while still honoring the organization’s history and traditions.

Designing a More Modern Brotherhood

The visual direction balances heritage with progress. Building on SAE's recognizable purple, we developed a bolder visual identity using strong typography, high-impact photography, and modular layouts to create an experience that feels dynamic and emotionally engaging while staying easy to navigate. We also moved away from stereotypical fraternity imagery, focusing instead on leadership, belonging, mentorship, and community. Moments of energy and movement throughout the design reinforce SAE as an active, evolving organization rather than one rooted only in tradition.

Bringing The Record Back Into the SAE Experience

Originally housed on a separate domain, The Record Online felt disconnected from the main SAE website. We brought it into the primary website experience to simplify navigation, strengthen SEO, and consolidate traffic under a single domain. The website redesign made stories easier to discover and more visually engaging, with improved filtering, bold editorial typography, and dynamic layouts. The Record Online became more than a news feed. It became an active tool for showcasing brotherhood, leadership, philanthropy, and chapter impact across the organization.

SAE was a project we were genuinely excited about. Getting to work alongside their team to untangle years of accumulated content and rebuild something that better served their members, alumni, and donors was the kind of challenge we love. The end result is a website that feels as strong as the organization behind it.

Push10

Maura Fitzpatrick, Senior Strategist

VISIT THE WEBSITE

Alpha Xi Delta

We partnered with Alpha Xi Delta to modernize their brand and web design from the ground up. Our digital strategy centered on bringing their beloved tagline, Realize Your Potential, to life in a way that resonated with all generations.

Delta Gamma

We designed a simple, modern website that makes it easy to find information, donate, and get involved with Delta Gamma.

Kappa Delta

We worked with Kappa Delta to revitalize their brand by introducing a new visual identity and web design to represent their century-long legacy.