Silvercrest Asset Management Group Website Design

Investing in Principles

Homepage of Silvercrest website on desktop computer

Founded in 2002, Silvercrest Asset Management pioneered a new way of independently managing wealth outside of big bank operations. Over twenty years later, Silvercrest has built a sustainable firm with strong values, multi-generation clients, and an environment that encourages continued innovation in the face of today’s global challenges.

Services

Visual Identity, Website Design & Development, Website Maintenance, Marketing Consultation

Problem

Silvercrest approached Push10 to breathe new life into their marketing materials with a goal of better reflecting the continued innovation and exceptional service provided by the firm.

Our Approach

In a multi-year ongoing partnership, Push10 has worked with the team at Silvercrest to define a new visual style, create an engaging new website, and implement progressive marketing enhancements.

Illustrated map with logo overlayed on top
01

Generations of Experience

Push10 developed a new logo and style guide to relaunch and reiterate the founding vision of the firm at at their 20th anniversary. The logo mark celebrates the endurance of the company while solidifying Silvercrest’s respected position in the financial services industry.

Envelop mockup of Silvercrest branding
Tote bag mockup of Silvercrest 20th year branding
Style guide booklet mockup of Silvercrest 20th year branding
Silvercrest typographic header example

01

Canela

Canela is a graceful display typeface that defies traditional classifications. It occupies an ambiguous space between sans and serif, soft and sharp—a modern design with roots in the classical.

Silvercrest-wealth-management-typography-Looking-Back-&-Header-type@2x

02

Neue Haas Grotesk Display Pro

Neue Haas Grotesk was designed to optimizing spacing, proportions, weight, and other details for ideal legibility no matter the size of the text.

Silver

#bcbec0

Red

#d21818

Gold

#b19f69

Beige

#f9f6f3

02

Bespoke Web Design

Push10 reconsidered the Silvercrest website architecture to better serve individuals & families, institutions, and endowments & foundations with clearly defined audience journeys. We also reimagined advisor biography pages for a more engaging experience, developed a new search function, and built a robust new resources section that contains easy-to-find news and commentary.

Illustration of 1800's with builings and streets
Laptop and phone mockup of Silvercrest website

Building Trust in a Remote World

Above all else, we designed the look and feel of the website to convey the peace of mind that is inherent in the traditional and comfortable decor at Silvercrest headquarters – even including a digital representation of the art collection that can be found throughout the New York office.

Ipad mockup of homepage
Phone mockup of homepage
Flat design of the homepage

Push10 has been a terrific creative partner to our firm. They go to great measures to help elevate our design while preserving the history of our brand. They deliver terrific work coupled with superb client service. We are appreciative for all they have done for us.

Silvercrest Asset Management

Dean Dewey, Partner, Managing Director

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