Celebrating Princeton's LGBTQ+ Alumni

Fierce, Proud, and Unmistakably Princeton

PUA Every Voice client image of up close four panel

The Every Voice conference is an annual event that honors and celebrates the LGBTQ+ community at Princeton.

Services

Campaign Concept, Visual Identity, Marketing Collateral, Brand Launch

Problem

The Every Voice conference needed a unified graphic language that could unite and energize alumni. It was important for the visual identity to celebrate the diversity, impact, and future of the LGBTQ+ community at Princeton, while remaining inclusive of all alumni and visually connected to the University’s brand.

Our Approach

Push10 designed a celebratory, future-facing identity that's broad enough to represent “every voice” without centering any one experience.

PUA Every Voice image of Push10 member attending event

PUA Every Voice client image of speaker on stage wearing rainbow tiger print pants

PUA Every Voice client image of woman attending event sitting down and talking with mic

PUA Every Voice client image of two attendees posing for photo at night

01

Grounded in Community and Context

We began by reviewing focus group insights, past event branding, and related Princeton LGBTQ+ initiatives—aligning with key stakeholders to establish clear goals for the new visual identity.

PUA Every Voice client image of two attendees hugging at event

PUA-Every-Voice-visual-identity-nonprofit-the-visual-brief@2x

PUA-Every-Voice-ual-identity-snonprofit-scroll-gallery-1-image-5@2x

Setting Clear Goals

Before beginning our visual exploration, we reviewed existing focus group data and conducted a workshop with a core group of Princeton stakeholders. Together, we established clear goals for the visual identity.

PUA Every Voice gif animation of the six visual brief point

PUA Every Voice client image of family posing for photo at event

Uniquely Princeton

We spent time reviewing and discussing the merits of the previous event branding. We also made sure to review the landscape of Princeton’s existing LGBTQ+ initiatives, events, and programs.

02

Bold Stripes. Brave Voices.

We reimagined the beloved Princeton tiger with stripes in the colors of the Progress Pride flag, creating a vibrant, flexible logo and visual system that proudly centers LGBTQ+ identity while staying rooted in the University’s traditions.

PUA Every Voice client image of attendees looking at books

From Swag to Stage

We brought the Pride Tiger to life across every touchpoint—from totes, pins, and apparel to sunglasses, water bottles, and stickers.

PUA Every Voice client image of made pins on the LGBTQ+ flag

PUA Every Voice image of all made merchandise

PUA Every Voice client image of wide view stage podium

PUA Every Voice presentaion projector screen mockup

PUA Every Voice lamp post mockup of Every Voice repeat pattern

PUA Every Voice client image of three women attendees posing with their every voice tote bag

PUA Every Voice client image of wide shot four panel

PUA Every Voice client image of speaker talking at podium wearing colorful stripped blazer

01

ABC Ginto Nord

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02

Myriad Pro

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White

#ffffff

Red

#fb193f

Orange

#fb5a23

Yellow

#fec832

Green

#26c282

Blue

#2857ff

Purple

#902bd9

Pink

#f28cd7

Light Blue

#9adcfd

Brown

#683701

Every Voice, Everywhere You Look

The brand extended into the full conference experience with motion graphics, stage visuals, program design, advertising materials, and lamppost banners—creating a vibrant, unified presence from digital to on-campus.

PUA Every Voice client image of group of attendees posing for a photo in front of building on steps

PUA Every Voice client image of attendee smiling

PUA Every Voice client image of six attendees hugging and posing for a photo

PUA Every Voice client image of two panel members

PUA Every Voice client image of made pins and coaster on the LGBTQ+ flag

Pride, Power, and a 20% Attendance Surge

Princeton celebrated a 20% increase in EveryVoice attendance, with guest count increasing to 760 for the rebranded 2024 event.

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