Economic Development Organization Website Design
All in for North Carolina
The Economic Development Partnership of North Carolina (EDPNC) helps bring new businesses to North Carolina, supports local companies, helps businesses sell products overseas, and guides startups to get off the ground. Their goal is to show the world why North Carolina is a great place to do business.
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Research & Strategy
We conducted internal workshops, audited competitive organizations, and surveyed key audience groups to better understand the website’s potential.
What does it mean to be a top state?
Throughout our research, it quickly became clear that while the “#1 State for Business” was an exciting message, visitors wanted more concrete details. In particular, we heard that the availability of skilled labor, cost of doing business, and cost of living in North Carolina were key messages that should take center stage in our content plan.
How can we help visitors find what they need?
Our research also highlighted that while the existing information for domestic businesses seeking to relocate was clear, the crowded menu made it difficult to find other information for international businesses, new businesses, and businesses seeking to export from North Carolina. We restructured the navigation to provide each of these distinct audiences with a clear website journey.
How can we make key resources more accessible?
We knew that an improved search experience could only be a good thing to help EDPNC site visitors sort through all the available content and find important information quickly. We recommended a new searchable FAQ, comprehensive sitewide search, and a powerful new resource archive with dedicated search and robust filtering.
Capturing the Spirit of North Carolina
From the beginning, it was clear that visually representing the soul of North Carolina on the site was just as important as identifying the right messaging and implementing the ideal features. Through a focused moodboarding process we developed new graphic treatments that add personality and a distinct “North Carolina” spirit throughout the site.
The Shape of a State
The physical shape of North Carolina provides a dynamic 'window' into all that the state has to offer while reinforcing the geography of the area to those who might not be familiar.
Backing it up with Data
We built a robust foundation of data visualizations to validate North Carolina’s leadership claim. Using Apex Charts and custom interactive graphics, we made it easy for users to explore detailed insights by industry. From animated summary stats to in-depth charts, we equipped the site with dynamic, visual-first tools that turn data into proof points at every click.
Site Data
To make the data feel as powerful as the story it tells, we layered it into bold, engaging visuals. A scrolling highlight reel brings key statistics to life right on the homepage, while interactive maps showcase North Carolina’s megasites with clarity and style. We designed every touchpoint to help users not just find the information — but feel the impact.
An Easy Choice for Businesses
One of the most exciting new data-driven features is the State Comparison Map that allows site visitors to compare North Carolina to other potential business locations. Business Executives and Site Selection Consultants can easily see how other states measure up to North Carolina's workforce, business climate, quality of life, and more.
3X
The site won 3 prestigious awards: W3 Non-Profit Website Gold, International Economic Development Council Gold, CSS Awards Best Innovation.
128%
The new site resulted in a 128% increase in contact form fills.
172%
The new site resulted in a 172% increase in phone calls.
"The site is visually engaging, fresh and friendly, and captures the appeal of North Carolina for both businesses and potential relocators. It’s user-friendly (the new data, navigational and search tools are especially sharp), and best of all is technically leaps and bounds ahead of where we were. Your team have been great partners all along the way, keeping us on track, on time, and on-budget. We can’t imagine a better collaboration."
EDPNC
Denise Desatnick, Vice President Marketing & Research
20%
The new site resulted in a 20% increase in engaged session.
36%
The new site has achieved a 36% increase in total users.
26%
Visibility score for tracked keywords increased from 16.23% to 43.09% on the new site.
“Push10 was an incredible partner for our web redesign project. They kept the project moving forward on schedule and within the budget. The team was proactive in raising any issues and were highly responsive to our questions. I would pick Push10 for any web design project I have in the future. They are world-class!”
EDPNC
Shanta Morton, Director of Marketing
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