Delta Gamma
The Do Good Sisterhood
Delta Gamma Fraternity is all about lifelong friendships, leadership, and giving back. With over 150 collegiate chapters and a big alumnae network, Delta Gamma helps women connect, grow, and make an impact through programs like Service for Sight.
01
Research & Strategy
We talked with members, tested the old site, and reviewed analytics to identify what wasn’t working. The goals were clear: make the site easier to use, clarify donation information, and keep younger members engaged.
Simplifying User Journeys
We organized the site into clear sections like Collegians, Alumnae, and Foundation. Each section is easy to navigate and thoughtfully structured. Quick links and a smart search tool help users find what they need fast.
02
Website Design
We crafted a design that feels fresh, friendly, and distinctly Delta Gamma. The goal was to create a visual experience that balances modern trends with the organization’s legacy of sisterhood and service.
Bold, Visual Storytelling
Large, vibrant imagery fills the site, creating an immediate sense of warmth and belonging. We selected candid photos that capture real Delta Gamma moments, from sisterhood gatherings to service projects, bringing authenticity to every page. Colorful, dynamic visuals keep the site feeling fresh and alive.
Engaging Younger Audiences
Gen Z loves visuals and quick info. We added compelling videos across the homepage and key pages, leveraged social proof by pulling social media feeds, created interactive elements like clickable timelines, and made the site more visually appealing for a younger audience.
Intuitive Navigation
The new navigation design prioritizes simplicity and speed. A clean, uncluttered layout greets users, where key actions like "Join," "Find a Chapter," and "Pay Dues" are always easy to find. Consistent menu labeling ensures visitors know exactly where to click.
03
Website Development
The site was built to be fast, secure, and super easy for the Delta Gamma team to manage and update.
Accessibility First
Accessibility guided every decision. From color contrast ratios to text sizes to site structure, the site meets ADA standards, ensuring that all visitors, regardless of ability, can navigate the experience with ease.
Custom Interactive Tools
We focused on making the site feel inclusive and relevant for everyone, collegians, alumnae, and campus partners. Features that encourage intergenerational connections, like sharing stories of alumnae mentoring collegians, help strengthen those relationships. We also built tools like a shared Events Calendar and Chapter Locator to help members stay connected and informed.
Streamlined Donation Process
We made paying dues and donating simple and clear, with easy forms and helpful explanations.
Future-Proof Infrastructure
Built on WordPress, the site allows for easy updates. Security and accessibility remain top priorities.
04
Conclusion
Delta Gamma’s new website is modern, simple, and built for connection. Members can more easily find information, pay dues, and feel connected to the sisterhood.
Working with Push10 on our website redesign was a truly collaborative and thoughtful experience. Their team took the time to understand Delta Gamma’s history, values, and diverse audiences, and translated that into a site that feels modern, welcoming, and easy to use. We appreciated their strategic guidance, clear communication, and genuine partnership throughout the process!
Delta Gamma
Mallory Borino, Director of Marketing & Communications at Delta Gamma
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