A solid digital strategy lays the groundwork for future success.
Effective digital strategy begins with discovery, a process that uncovers the real challenges at hand. Through close collaboration, we will dig into your industry, goals, audience, project parameters and desired outcomes. We’ll determine exactly what we’re building, how long it will take, and just how much effort is needed to get it done right.
No two websites are alike. We customize our discovery phase to fit the needs of each individual client. While the process may vary, common tasks include UX research, planning, goal setting, site architecture development, interactive prototyping, visual briefing, technical audits, and more.
Charting the Right Digital Path Forward
Our research-intensive process highlights important information like content gaps, functionality and compliance requirements, and number of page templates and content blocks (stylized sections of content) required to achieve your goals.
With this more detailed and defined scope of work, we can move forward with next steps, including creative services, development, testing and QA, training, launch, and post-launch maintenance.
Contact us to gain fresh new insights on our strategic approach.