How EDOs Can Attract More Investment

Whether you’re working to bring in global businesses, support local entrepreneurship, or elevate your region’s visibility, your success as an economic development organization depends on one thing: your ability to inspire confidence and action.

That means telling a compelling story, backing it up with smart data, and making it effortless for potential investors and partners to engage.

At Push10, we’ve helped organizations like the Economic Development Partnership of North Carolina (EDPNC) and the Philadelphia Convention and Visitors Bureau (PHLCVB) do just that — turning strategy and design into a driver for growth.
Here are six ways EDOs can increase investment in their causes — and how we’ve brought them to life.

Tell a Stronger Story

People invest in vision. And the most effective economic development efforts lead with storytelling — highlighting the communities, industries, and people who make the region worth investing in.

For EDPNC, Push10 helped reimagine their website to bring North Carolina’s economic potential to life. Through sector-specific messaging, bold visuals, and a clean, intuitive UX, we transformed a dense government site into an engaging platform that communicates opportunity at every turn.

Sharpen Brand Positioning

It’s not enough to say “we’re open for business.” To attract serious interest, your brand must make a clear, confident case for why your region stands out — and why you’re the right partner to work with.

With PHLCVB, Push10 refined the brand to emphasize Philadelphia’s unique mix of culture, commerce, and connectivity. The messaging and visual identity now reflect a bold, welcoming city that’s ready to host global events, business leaders, and travelers alike.

Modernize the Digital Experience

Investors and site selectors often start their research online. If your website is outdated, hard to navigate, or lacks strategic content, that first impression may be your last.

Both EDPNC and PHLCVB now have websites designed to meet user needs head-on: intuitive navigation, accessible content, mobile responsiveness, and clear pathways to connect with the right stakeholders.

Use Data to Inspire Action

You’ve got the numbers — but how you present them can be the difference between passive browsing and active inquiry.

For EDPNC, Push10 designed a custom-built State Comparison Map, a tool that allows users to stack North Carolina’s business climate against other states across critical categories like workforce, cost of living, and infrastructure. It’s more than a data table — it’s a visual storytelling engine built to persuade.

We also developed interactive maps and dashboards that make it easy for investors to explore regions, industries, and incentives — giving them control and confidence in the process.

Create Strategic Partnerships

Your brand is one of your strongest tools for partnership-building. When your positioning is clear and compelling, it draws in collaborators who share your mission.

PHLCVB’s rebrand helped unify its voice across tourism, international business, and event promotion — making it easier for the organization to forge new relationships and activate a wider network of stakeholders.

Make It Personal

At the end of the day, investment is about relationships. Your site and materials should make it easy for prospects to reach the right person, schedule a conversation, or request more information — without friction.

We implemented clear calls to action and contact funnels across both EDPNC and PHLCVB’s platforms, helping to turn interest into interaction — and ultimately, investment.

Final Thought

Investors want to believe in the places they’re backing. When your brand and digital experience reflect clarity, vision, and opportunity, you’re no longer just asking for investment — you’re inviting people to join something bigger.