Where Web Design Meets the Divine
DeliverablesWeb StrategyWeb DesignWeb Development
The Master’s Seminary (TMS) is one of the most respected institutions dedicated to preparing men for pastoral ministry. Yet, their former website didn’t tell that story: too many potential applicants weren’t inspired to apply after finding TMS online. Using a combination of research, strategy, web design and development, we partnered with the Seminary to deliver a new site that promised to open the gates to a crowd of excited applicants.
What Can the Existing Experience Teach Us?
We started the project by turning over stones to understand what made the existing site strong, and more importantly, what could be improved. Soliciting the voices of current students was critical, as it helped show us how to appeal to the next generation of applicants.
How Could the Site Be Better?
One of the most powerful yet underrated research tactics is to ask your audience, simply, “what would you do to make the site better?” We asked this question to the Seminary’s diverse audience segments to help us identify any opportunities that were hidden in plain sight.
Wireframes: Where Research Becomes Tangible
After completing the research phase, we translated our findings into a preliminary prototype of the site. This intermediate step before design gave us an opportunity to create and test solutions to the opportunities that arose through our research, like the need to more easily find the Seminary’s church finder tool.
Using Web Design to Shine a Light on the Master’s Seminary
As the single most important marketing tool for the Seminary, their website needed to reflect their brand, their personality, and their mission. We collaborated closely with their brand managers to make that vision into a digital realty, designing an experience that reflected the Seminary’s purpose and prestige.
A Complete Website Development From Top to Bottom
The next step after design was to engineer the site so that it worked as good as it looked. We hand-coded the site with numerous custom features and functionalities, including an interactive, searchable map.
A Fitting Welcome on the Homepage
We built a custom, accordian style animation in the homepage banner to elegantly and efficiently show and hide content. Right from the start, visitors to the Seminary’s website are greeted with a special experience.
A Reputable Church is Only a Click Away
After learning through our research that finding a church led by a Master’s Seminary pastor was important to their audiences, we built a custom, searchable map to help site visitors find a church wherever they are in the world.