Rethinking Education, From the Ground Up

Brand StrategyNaming & TaglineLogo DesignWebsite StrategyWebsite DesignWebsite Development

Knowles Teacher Initiative is a nonprofit organization that supports teachers as the primary leaders of educational improvement through fellowship programs that build community, facilitate collaboration, and invite innovation. In a year-long partnership, Push10 worked with the team at Knowles to redefine the organization’s purpose statements, update the company name & tagline, develop an entirely new logo & brand style guide, and design a comprehensive new website.

Original Knowles Logo

Knowles Arrow

Refreshed Logo for Knowles Teacher Initiative

A Community of Knowledge

At it’s heart, Knowles Teacher Initiative is about bringing people together. To represent the deep connection that is created in this community of scientists and mathematicians, the new brand identity is composed of individual shapes that come together to create a complex fabric-like woven letter K.

Brand style guide for Knowles Teacher Initiative designed by Push10

Teacher Leadership in Action

Upon completion of the written & visual brand building blocks, Push10 repositioned the Knowles website as a robust platform – a place to share teacher stories, provide relevant updates, curate timely resources, and facilitate deeper community connections.

A Transformational Tool

To address individual audience needs, the new Knowles site features dedicated sections for Partners, Donors, Staff, and Fellows. Within the Fellows ecosystem, a custom interactive map highlights the diverse Knowles alumni network while facilitating community connection.

Strong Branding

The colorful new Knowles brand naturally lent itself to a visually engaging banner and introductory statement.

Knowles Academy

The website is home to the Knowles Academy, a new offering of professional development courses available for purchase.

Teacher Stories

We put teachers front and center by weaving dynamic testimonials & stories throughout the site.

Knowles Teacher Initiative Philadelphia Web Design Homepage
Push10 Testimonial

We’ve thoroughly enjoyed our long partnership with Knowles and are excited to watch the organization’s impact expand into the future!

Sabrina Pfautz, Partner + Creative Director, Push10

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