Rethinking Education, From the Ground Up
Deliverables
Brand StrategyNaming & TaglineLogo DesignWebsite StrategyWebsite DesignWebsite DevelopmentKnowles Teacher Initiative is a nonprofit organization that supports teachers as the primary leaders of educational improvement through fellowship programs that build community, facilitate collaboration, and invite innovation. In a year-long partnership, Push10 worked with the team at Knowles to redefine the organization’s purpose statements, update the company name & tagline, develop an entirely new logo & brand style guide, and design a comprehensive new website.
A Community of Knowledge
At it’s heart, Knowles Teacher Initiative is about bringing people together. To represent the deep connection that is created in this community of scientists and mathematicians, the new brand identity is composed of individual shapes that come together to create a complex fabric-like woven letter K.
Teacher Leadership in Action
Upon completion of the written & visual brand building blocks, Push10 repositioned the Knowles website as a robust platform – a place to share teacher stories, provide relevant updates, curate timely resources, and facilitate deeper community connections.
A Transformational Tool
To address individual audience needs, the new Knowles site features dedicated sections for Partners, Donors, Staff, and Fellows. Within the Fellows ecosystem, a custom interactive map highlights the diverse Knowles alumni network while facilitating community connection.
The colorful new Knowles brand naturally lent itself to a visually engaging banner and introductory statement.
The website is home to the Knowles Academy, a new offering of professional development courses available for purchase.
We put teachers front and center by weaving dynamic testimonials & stories throughout the site.
