A Strong Foundation
DeliverablesWeb DesignWeb DevelopmentPrint DesignIconography
JBCI, a structural engineering firm based in Philadelphia, is committed to delivering intelligent solutions to the unique problems posed by buildings and structures. The firm needed a rebrand to help articulate their team’s professionalism and expertise in their industry. To achieve this, we delivered a revivified brand identity and website design.
A New Direction for a Trusted Firm
Our goal was to craft a timeless visual identity that stood out from stodgy competitors and could easily be applied consistently across a variety of materials. Inspired by technical drawings of a building structure, we used precise line art to create the logo that feels fresh and pays homage to JBCI’s legacy.
Bold Photographic Treatment
To amplify the geometric line art from the new logo, we applied a masking effect to photography using a flood of color from the new brand palette. This photographic treatment is used sparingly and adds dimension to their web design and corporate collateral.
We created a set of branded icons that reflect JBCI’s areas of expertise. For consistency, the treatment of the orange “i” used in the logo is applied to similar shapes in each icon. These icons are used for both print and web applications and also come to life as animations on the homepage.