Visit Philly Email Template Design

With Love, Philadelphia // XOXO

Visit Philly is a company that encourages people to... well, visit Philadelphia!

Visit Philly needed a responsive, mobile-friendly email template design to help promote events, activities, dining, and entertainment to travelers on-the-go. The previous Visit Philly email template offered a less-than-ideal experience on mobile devices, so we focused on a solution optimized for smartphones and tablets, that didn't compromise the desktop users experience.

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Responsive Modules Make for A Dynamic Design

The key to success was our "modular" approach to the user interface design. Push10 designed a series of dynamic modules the client could use on various campaigns, depending on their content for that particular issue. The modules are able to break down into responsive layouts to accommodate smaller devices, like smartphones and tablets.

What's more? The minimalistic modular email template design made it easy for the Visit Philly team to update the email template without much editing effort.

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The Results Are In

Compared to the previous email template design, Visit Philly’s new template resulted in 45% more clicks. Even more impressive, Visit Philly experienced a 110% increase in clicks from mobile devices.

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The new email template design is achieving our goal of bringing significantly more traffic – especially mobile traffic – to our web properties via email.

Erik Berger, VisitPhilly.com

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