Building a New Collection of Marketing Tools
DeliverablesEmail Newsletter Design
Push10 designed a broad range of email newsletter templates to address the latest communication needs of the Philadelphia Museum of Art, including a series of retail-specific templates intended to promote specific products from the museum store.
The Restoration Begins
In an image-driven world, The Museum's email templates were under-utilizing the institution's photography and design resources. In addition, the existing templates were not optimized to take advantage of mobile devices, thus had become restrictive and repetitive over time. After evaluating the current landscape, Push10 set out to overhaul and enhance The Museum's email communications.
A Fresh New Look
Push10 created a series of email newsletter templates that are mobile friendly, true to the institution's brand guidelines, and aligned with the visual direction of the new museum website. In addition, Push10 provided templated assets, implementation, client training, and ongoing consultation to ensure all departments could readily build enhanced emails without complicated design software or coding knowledge.